Just imagine the deepest phantasy of a design enthusiast: to live inside a CEREAL magazine! This phantasy can become reality now: enter ‚Abode’ – this is the name of the show apartment designed by the biannual style magazine, architects Pilbrow and Partners and interior developers Conran and Partners, located in The Greenwich Peninsula, London.
According to Conran and Partners, The Greenwich Peninsula Masterplan is one of Europe’s largest regeneration schemes. Developer Knight Dragon is leading the masterplan to create what has been described as London’s ‘ultimate village’ for arty, foody, design-savvy Londoners. We were commissioned to design the interiors for two residential towers: The Lighterman and The Waterman. The interior design concept was inspired by the area’s rich industrial history, the green parks of Greenwich, Blackheath and the river, while creating spaces that serve as places to work, socialise and escape.
The Abode is located in the Waterman building and this is the interesting twist to the story, isn’t supposed to be a typical show apartment – the purpose is to create a tangible Cereal experience, exhibiting an engaging thread on their philosophy on design, art and lifestyle.
Their path of creation comprises exclusive furniture by Fritz Hansen and an exceptionally fluffy daybed by Bruno Mathsson. The ‚less is more‘ philosophy by Mies von der Rohe can be found in the simplicity of the architecture and interiors, but also in the celebration of the natural with dark, luxurious woods, chalky greys along with the use of contemporary materials like concrete. Stringent simple and clean lines create an austere atmosphere for a tailor-made modern lifestyle, concentrating on the liberation from commodity, constantly at odds with their surroundings.