“Before consumers buy a product, they must be captivated by its story.
Trends help make stories powerful, believable, and on-brand.”
I’m Gudy Herder, an international trend consultant, speaker, and certified trainer based in Barcelona, Spain.
I help brands and businesses anticipate trends and use them to develop products that inspire, tell a story, and ultimately, sell.
First and foremost, I’m a visual creative passionate about scouting trends trends in interior design, lifestyle, luxury and fashion. With a sharp eye honed by years of hands-on experience in international retail management, I spot the trends as they emerge.
Trend development requires a keen esthetic sense and the ability to pick up on early signs before they grow into global movements. Working creatively to bring images, color, and materials together, these visual cues are developed into trends.
From a vast sea of information, abstract trends are transformed into seasonal trend reports and key visuals. Clients receive expert guidance at every step of the design and product development process, from concept to shop floor.
The result: powerful, story-driven collections that give brands a distinct advantage in today’s fast-changing retail landscape.
“I believe that inspiration is everywhere,
but how you act upon it makes all the difference.”
THE MOODBOARD UNIVERSE
At tactile moodboarding workshops, which I pioneered in 2014, clients learn how to use moodboards as an effective business tool to articulate trends, present ideas, and win support for projects.
Creatives from all over Europe and the US learn these skills through moodboarding masterclasses for creative professionals in Barcelona. Its online counterpart, available in English and Spanish has been sold in more than 50 countries to date.
With over 100.000 monthly page views and a steady growing 6.000 newsletter subscriber list, Eclectic Trends is a valuable resource for up-to-date information on the latest lifestyle and interior design trends.
It’s all available for free. Get weekly trend posts straight to your inbox. It’s all about quirky inspiration, must-read analysis and trend-converted mood boards! Simply subscribe HERE.
ON A PERSONAL NOTE
When not immersed in trend work, I find inspiration living in Barcelona, a city that seduced me with light and sea many years ago. Being close to the water gives me the right dose of balance, as does experimenting with clay and porcelain at my ceramics atelier.
Disconnecting from a screen and working with my hands, for the pure pleasure of creating something out of nothing, keeps me energized and happy. So does a good red wine or a crisp cava, and the laid-back lingering pleasure of a weekend sobremesa. Does it all sound too cliché?? Perhaps. But you should try it one day:)