How to create a tone-on-tone mood board? The Green Series

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This is for now the last and third edition I have produced to date of the tone-on-tone mood board series after covering The Blue and Violet Series. Taking into account how significant Green is as a color, philosophy/lifestyle and ever evolving trend, the last mood board is entirely dedicated to Green.   All mood board images taken by Ampi Aristu The power of Green is proven through our inherent …

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How do IKEA, Vitra or Carl Hansen&Son use mood boards?

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This is probably the year I have spotted more mood boards at a trade show than at previous editions. What triggers me most is always how brands use mood boards. They can be introduced as inspiration panels to add some texture and attention to the room or, and that would be my recommendation, they are used in a more strategic …

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6 Examples and 4 tips on how to flat lay and tell a story

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Italian brand Porro has put together a wide array of materials and accessories to evoke different moods. The idea was to represent  different user interiors and tastes ranging from Revisited Neoclassical Style to New York loft. I get often asked in the moodboard masterclass how different a flat lay from a mood board is and how to flat lay. You can see …

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How to create a tone-on-tone color mood board? The Violet Series

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This is our Monthly Mood Board and  second part of our How to create a tone-on-tone color mood board series dedicated to Violet shades. I was very  intrigued to see if our color forecast on violet would be confirmed in Milan. At a certain moment I stopped taking pictures of the many evidences I saw, but I have to admit, in …

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How to create a tone-on-tone color mood board? The Blue Series

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2017 is the year of the blue shades. Let's translate this trend into a tone-on-tone color mood board. Denim Drift has been declared Color of the Year 2017 by AkzoNobel, International Klein Blue is coming strong on several fashion shows, WGSN has opened a department only working the Denim Trend... No wonder my current mood is reflected in a tone-on-tone color mood board (and …

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Protected: ¿Cómo trabajar el branding con un moodboard?

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Voy a compartir contigo un par de ejemplos de moodboards realizados durante la masterclass para un branding. Una de las muchas y diversas profesiones que acude regularmente son los wedding planners. La técnica es ideal para presentar proyectos a clientes pero en esta ocasión Elisabeth de The Wedding Dreamer quería trabajar en su propio branding. Sus objetivos eran: Ganar claridad en lo que …

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