It’s been a while but I really wanted to share with you a few impressions from the las Color For Creatives Workshop Fiona Humberstone run last month in London. It’s been the second time this year, I had the pleasure to be at her side as a co-teacher. And if the first was a great learning experience already, I must say after the last, my own knowledge about seasonal color psychology has improved a lot. It’s such a fascinating topic, and in 2016 I have decided to go on learning much more about color!
Fiona is a very heartwarming and enthusiastic teacher and knows a great deal about color psychology. It’s wonderful seeing her work with all the students and make them go through a lot of exercises. If you are in the teaching business, you know, the more you practice, the greater the learning is.
This workshop is all about defining your business (not necessarily meaning your personal taste) according to the four different seasons. A Winter business is characterized with different features than an Autumn business would be, and students were working on the differences and finding their very own color palette. Pattern, text, fonts and color change according to the four seasons, and it’s really fascinating to find out what suits your brand most.
Lunch was as eye candy as the rest of the workshop. If you ever want to see a ‘one concept’ workshop, definitely join in Fiona’s next course. The location, food (coffee break and lunch), decoration, props and working material are all extremely well curated and speak the same language. That’s what a branding is about, right?
After lunch we had a little moodboarding exercise trying to break down now all the knowledge acquired in the morning on one board and set up a branding for the business whether it was about a general look&feel or a concrete web/blog design approach with a few techniques I was teaching.
I had set up a mood board I had been lately working on (you can read all about it here and learn what it was made for) to show a few additional tips such as working with islands, the picture in the picture or how to underline a message.
Images by The Floral Alchemist
I always try to inspire to do more tactile mood boards. I do work on digital collages, too but just use them before printing out my images to see if they match all together and safe some time (and print). Working with your hands is one of the most beneficial side effects of tactile moodboarding, and who does not want to get away from the screen from time to time?
If you happen to live close to New York , you shouldn’t miss the next Color For Creatives workshop in April and book straight away (spots are pretty quick sold out). It’s just such a fab opportunity to meet Fiona and improve your color psychology skills. G, x