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In an ever connected day-to-day, creative teams often feel overstimulated with an unprecedented amount of visual information available. 


It’s a never-ending cycle: A project is completed, and there are already a few other waiting in the pipeline. Finishing projects on time isn’t just a goal — it’s a client expectation.


As a consequence, the sensation of a brain jam-packed with half-formed concepts is a reality today.

How To Create A Mood Board

As A Design & Communication Tool

 

Corporate Workshops For Creative Teams 

'This has been the best workshop for creatives I have attended in 10 years!'


Verónica González, VM Manager, IKEA

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Mood Board Course Gudy Herder
Mood Board Course with Eclectic Trends

The one-day masterclass is suitable for brand communication, product development and business strategy for creative pros and corporate teams.

'Inspiring. 

Eye-opening. 

Motivating. 

Unexpected. 

Super useful. 

Empowering.'

Mood Board Workshop Eclectic Trends

The workshop focuses on clarity, vision, and stronger communication skills.


In a 3 steps program all participants learn how to break down ideas through a thorough analysis based on a brief, translate these into a 3D set up and communicate the result with a short and crisp presentation.

This program is for you if your corporate team

Mood Board Workshop for companies
  1. wants to stand out from the sea of sameys bringing creative proposals to the next level
  2. is overloaded with too many briefs finding it difficult to filter the most relevant information
  3. needs to communicate creative concepts to sales departments and get an approval
  4. thinks that tactile presentations are much more powerful than digital proposals
  5. looks for a way to strengthen communicative skills
  6. believes in the power of team buildings

The one-day masterclass is designed for


any creative team working within a corporate environment and not larger than 10-12 participants per session.


The program of the day can be personalised according to company needs and will be discussed prior.

Gudy's energetic style and enthusiastic trainer personality along with her diligent execution of workshops and detailed follow-up to each implementation contributed significantly to the improvement of global VM standards of the brand. 

Sebastian Huber, Head of VM, Montblanc

Mood Board Workshop with Eclectic Trends

STEP 1: The Analysis

LEARNINGS

  1. how to use a mind-map to kick-start a process 
  2. how to find the right keywords for your project
  3. how to balance out emotional and rational messages 

Mood Board Workshop Eclectic Trends

STEP 2: The Moodboarding Session

LEARNINGS

  1. 4 design principles that guarantee a balanced composition
  2. first principles of the power of visual language
  3. how to unclutter and filter elements
  4. what works on a mood board and what not
  5. hands-on moodboarding with individual guidance

STEP 3: How to present your project

LEARNINGS

  1. how to improve storytelling skills when briefing teams
  2. how to present solutions, not features
  3. how to close a presentation
  4. how to give feedback so fellow colleagues get valuable insights

"At the end of the day the team everybody has learned a technique that helps to join forces and speak the same language within a company structure." - Gudy Herder

What is included?

  • a workbook is sent upon registration  to prepare the day
  • a few additional materials to work on the mood board (all participants source the relevant materials for their project in advance)
  • a finished project to be presented to clients
  • a full set of worksheets during the workshop

Workshop programs are adapted according to company objectives and needs. Please get in touch to commission you personalised program and check on available dates.

One-Day Masterclass

Schedule: 10am-6pm

Where: In-house

Participants: max. 10

Workshops can be held in Spanish, English and German.

ABOUT

Gudy Herder is an international trend consultant, speaker, and certified trainer based in Barcelona, Spain.


She help brands and businesses anticipate trends and use them to develop products that inspire, tell a story, and ultimately, sell.


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