The first post of the year of course has to be a trend post!
Trend Tank is a A Future Consulting & Brand Curation agency. Aiming to enrich brands with substance, the ladies behind base their services on deep trend research. Detox goes very much hand in hand with Time Out and Second Skin, both lifestyle trends I have published already while ago on the blog. Even the color palette is almost identical, it’s always good to see other people’s work overlap with your own research.
When we think detox, we immediately associate that term with removing a harmful or intoxicating substance from our body. TRENDtank goes beyond referring to short weekend escapes to refresh our mind, too, consuming less but better taking into consideration the harm we cause supporting polluting industries (did you know that the second industry after oil that pollutes most our planet is actually the fashion industry?), and escaping the mainstream world to find centre is highly encouraged.
This last thought is taking shape more and more. Actually my Trend Lecture at the IMM Cologne in a few days will cover this take.
This trend is particularly interesting for Millennials who are in particular seeking out a more minimalist lifestyle, shopping less and consuming better.
They have a specific set of values around how they choose to spend their money. Since 78% would rather pay would rather pay for an experience than material goods, services that involve the detox theme are more than welcome. They favor products marketed as ethical, sustainable and environmentally friendly.