I stumbled upon this project of How to translate seasons into color in interior design concepts by Buenos Aires based design studio Moli Studio this summer. I am all ware about 3D projects and technical advances having worked and styled myself a larger project in 2016 and discussing with clients often whether to photograph or render product campaigns. My eye is, let’s say, trained and I do recognize excellent quality which is the case here.
Please scroll down to read a few questions we asked the studio:
Let’s start with a brief summary: After summer comes autumn, then winter and spring blooms. Loop.
SEASONS is two things: the four periods turned into linked interiors, and a tribute to industrial and furniture designers from different ages.
Since the series is a conceptual 3D artwork, every detail, model and material has been done from scratch paying special attention to designers blueprints. The whole exploration interprets lighting, palettes and mood from the different times of the year.
What was the plan for this project? Who was it for and what was their goal?
It was born as an in-house studio project. In the spare time between commercial projects we always explore something that sparks us curiosity. We like loops (and we’ve exploring them in many different ways) so we detected something cyclic and captivating under the concept of seasons.
The colder interiors (autumn / winter) were designed in smaller, more welcoming environments, with colors covering the furniture with darker shades.
On the other hand, warm temperatures (spring / summer) are recreated in very large environments, where the space between objects breathes more, and where you feel a current of air that injects a cooler atmosphere. There is more life here, it is more vivid and natural; the green looks organic, well curved, while the yellow a little worn, helps to open up the space with its clarity and optimism.
We see an increasing trend towards timeless colors and season where pastels are all year around, white shades are used in colder seasons, darker tones have their importance during spring/summer. Would you agree that this applies to interior design as well?
It is true that the world of fashion and the dizzying trend of fast-fashion has created micro trends throughout the year, breaking with the initial stereotypes and the mathematical division of four seasons. To tell the truth, we believe that there will always be the ‘psychology of color’ linked to certain aspects and that will always come from cultural assumptions.
Not specializing only in interior design, what we do observe that color trends increasingly cross all platforms and it may be easy to find the use of the same (trendy) palette SIMULTANEOUSLY on the cover of a Kanye West album, in a T-shirt of ‘Supreme’, on the website of a company, in a shoe collection presented in Milan and in the latest must-see video clip of the last scream of pop teenager.
How did you choose the style, materials and color? Where did the inspiration come from?
Colors and materials selection came literally from nature and weather. The project consisted of translating palettes, lighting and features from the different times of the year.
At the same time, if we talk about shapes and forms, we love minimalistic furniture and mid-XX century modernism plus the way some objects synthesize ideas and purposes.