I hope you had a wonderful festive time and if you are planning already 2018, this post might be interesting. I am giving a Trend Lecture on 3 Lifestyle Trends 2018/19 at the IMM Cologne on January, 17, and would like to invite you to come over and attend the trend conference. I have 20 tickets to give away, and all you have to do is leaving a comment at the end of the post so I know you are interested.
If you can’t make it, here goes a little sneak peek of “Knowmadism”, “Equilibrium” and “Maximum” being the titles of the three topics the lecture covers.
But this is not meant to be an inspiring visual trend conference only. The idea is to share the main drivers behind these trends, what products and services end consumer are craving today and how brands can and should adapt.
A new ethos is emerging in which we enrich our live through experience. Making time for enjoying the present and for self-discovery, we seek to define our lives with less property, and simple designed products and services.
Across art, design and music the belief is growing that CULTURE can be a stronger unifier than the country and its politics. Knowmads become cultural ambassadors taking knowledge and creativity wherever they travel and live for a certain moment of their life, eager to change society and contribute.
In our increasing quest to create a state of happy balance, we are spending more on less with an increasing focus on what makes us feel good. Brands that prioritise and communicate accordingly on responsable and conscious consumption will attract new mindful consumers, more likely to repeat.
The future spins around design and innovation with purpose, products and services that embrace and cherish quality and longevity.
This trend talks about pushing pleasure and self- love to the absolute max. This end consumer demands products that flatter their personality.
They are self-confident, know how to mix and match and don’t care about what others might say and favour aesthetic codes including a seductive color palette.
If you’d like to attend the Trend Lecture (delivered in English), please leave a comment below. The entrance ticket is valid for January, 17 only. If you plan to come earlier or stay longer, you will need to get an additional day ticket.
The draw closes on December, 29, 3pm (GMT+1), you will be informed via email, and I’d like to ask you to only join in if you really can make it redeeming the ticket since I have quit a few requests this year and maybe someone else could go in your place. Thank you!