Jotun Colors 2018 – Discover ‘Rhythm of Life’

Posted By Anastasia Benko / September 25, 2017 / 0 Comments

Color is a huge driver on this blog, after sharing with you the 4 Color Trends by Dulux a couple of weeks ago, today want to introduce you to the wonderful soft palette of Jotun Colors 2018. And though we have mentioned it already in our newsletter, we did not publish the news so far on the blog. We are beyond excited that so many of you have voted for Eclectic Trends, and we can happily announce that we have been shortlisted for the Best Color Inspiration Blog over at the Amara Awards this year. Thank you so very much and it is also your passion with colors that makes us work so enthusiastically on each and every single colorful project, mood board and trend report.

It is discoveries like these we love to share with you: did you know that the Norwegian company Jotun, one of the largest paint companies in the world, has painted the Eiffel Tower? The tower is painted every seven years. Having acquired such a great name with their high quality products, they are also a leading force when it comes to colors and trends. Based on a year long global lifestyle research, Jotun has launched their annual color card for 2018, called Rhythm of Life.

How people think and what people dream of is actually surprisingly similar whether you live in Muscat or in Copenhagen. Everyone shares a love of color. Our research identified three trends that are common to inhabitants of every global city: our longing for the restorative power of nature; our dream of a calmer, slower-paced way of life in the sun; and our desire to make the most of our increasingly compact urban living spaces in minimalist but creative ways.

- Lisbeth Larsen, Global Colour Manager, Jotun
 

 

Jotun is very involved in Norway’s creative scene and this is also one reason why they can show such a brilliant realization of the 36 new colors, styled by the creative studio Kråkvik & D’Orazio and photographed by Line Klein. The three main color themes were shot in private homes all over Scandinavia, the new colors were perfectly translated into real-life interiors. The challenge of the set designers was to display the different colors and illustrate the need of the client, who has made clear distinctions between the three main color themes: in order to survive the busy city lives (City Motions), the contrasting need and want to surround ourselves with nature (Lush Garden) and the final desire to create a relaxed surrounding of slow living (Silent Serenity). These are the companies’ descriptions on the three color themes:

1// City Motions

 

This color trend represents modern urban creative culture, expressed through the pared-back design of compact city living spaces. Fusing an industrial aesthetic with comfortable, easy-living simplicity, it presents a refined and restrained palette of deep blues, marble greys and woody browns.

Jotun Colors 2018 City Motions via Eclectic Trends

Jotun Colors 2018 City Motions via Eclectic Trends

Jotun Colors 2018 City Motions via Eclectic Trends

Jotun Colors 2018 City Motions via Eclectic Trends

Jotun Colors 2018 City Motions via Eclectic Trends

Jotun Colors 2018 City Motions via Eclectic Trends

Jotun Colors 2018 City Motions via Eclectic Trends

City Motions – Color Palette

 

Jotun Colors 2018 City Motions Color Palette via Eclectic Trends

You can check all color names here.

 

2// Lush Garden

 

This theme takes us out of the city and into the forest, representing the grounding and restorative connection with nature, and offering a botanical sanctuary from the relentless pace of life. The bluegreens of leaves and jungle pools are contrasted with the red-browns of bark and branch.

3 Jotun Colors for 2018 - Lush Garden via Eclectic Trends

Jotun Colors 2018 Lush Garden_3 via Eclectic Trends

Jotun Colors 2018 Lush Garden_2 via Eclectic Trends

Jotun Colors 2018 Lush Garden_4 via Eclectic Trends

Jotun Colors 2018 Lush Garden_7 via Eclectic Trends

Jotun Colors 2018 Lush Garden_5 via Eclectic Trends

Jotun Colors 2018 Lush Garden via Eclectic Trends

Jotun Colors 2018 Lush Garden_6 via Eclectic Trends

Jotun Colors 2018 Lush Garden_9 via Eclectic Trends

Lush Garden – Color Palette

 

3 Jotun Colors for 2018 - Lush Garden Color Palette via Eclectic Trends

3// Silent Serenity

 

A contemplative lifestyle is very much needed in current times. This last theme embodies the meeting point of mindfulness and multiculturalism of the considered, nomadic lifestyle, captured in the light shades of earth and sand – soothing creams, desert pinks and muted peaches.

Jotun Colors 2018 Silent Serenity via Eclectic Trends

Jotun Colors 2018 Silent Serenity via Eclectic Trends

Jotun Colors 2018 Silent Serenity_2 via Eclectic Trends

Jotun Colors 2018 Silent Serenity_3 via Eclectic Trends

Jotun Colors 2018 Silent Serenity_4 via Eclectic Trends

Jotun Colors 2018 Silent Serenity_6 via Eclectic Trends

Jotun Colors 2018 Silent Serenity_8 via Eclectic Trends

Jotun Colors 2018 Silent Serenity_7 via Eclectic Trends

Silent Serenity – Color Palette

 

Jotun Colors 2018 Silent Serenity Palette via Eclectic Trends

You can check all color names here.
The three themes pick up timely consideration and needs:

1// Urbanization (City Motion)
A Mega Trend that keeps challenging city planners and architects for the upcoming five years. Spaces become smaller, cities are more crowded, polluted and though theres is a clear intention towards a larger number of green landscaping within many towns, this is not the majority yet. More than ever, our home is our oasis to wind down once we step inside.

2// Bringing the outdoors in and also, the indoors out (Lush Garden)
Spaces are blurring as long as we can be connected with nature. Lush plants playing a leading role in our interiors, there are more coffee table books on green living on the book shelves than ever, your garden center offer starter kits on how to become an indoor gardener and set up your first vegetable indoor garden, certain plants become fashionable and are displayed in every bloggers home. But also, wherever climate is allowing too, we are observing a trend within resorts of moving bathrooms to the outdoors and start the day being surrounded by nature and day light.

2// Time Out (Silent Serenity)
This is a topic I have been lecturing several times about in the past 18 month.Time Out talks about taking a deep breath. It’s a story that comes from our instinctive need to express ourselves in a world that is, at times, lost in a rush. It is essentially a quiet, sensitive, contemplative, inward-looking narrative where desintoxication is much needed from a ever-connected day to day.

So what do you think, do you have a favorite color theme that suits your needs?

Fotos Line Klein | Styling: KrakvikDorazio

anastasia

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