How to stand out on a market where 'No More Sameness' has become the new leitmotiv of many?

The good news is the future still belongs to those who believe in progress. And progress comes via innovation and trends.

Knowing what comes next can be crucial for your business and future developments.

The Milan Design Week sets the tone when it comes to

  • new product lines to be developed 
  • color palettes to work with
  • innovative materials to be aware of
  • get to know the shapes that influence design today
  • confirm not only Micro but Mega Trends
  • share ideas and critical approaches of design schools

What did happen in Milan in 2017?

Every year in April, Salone del Mobile and Fuorisalone define the Milan Design Week, the most important event in the world related to the topic of design. 

If you have visited Milan but did not manage to spend the entire week or couldn't attend at all this year, this in-depth coverage reveals what has been going on featuring 

Grasping all available information and getting to conclusions can be overwhelming. 

  • more than 130 different projects
  • more than 200 images
  • 3 Micro Trends with many examples
  • 1 Macro Trend
  • 9 Color Trends
  • our popular keyword cloud
  • worksheets helping to gain new insights for your business
  • NEW: an innovative way of collaboration between designers and brands (that might inspire you A LOT)
  • NEW: criticism as a form of design
  • NEW: 8 video clips covering different design events

With more than 340.000 visitors and 2.000 exhibitors, the Salone has celebrated another successful edition, yet we consider Off-Salone events to be relevant catalysts for innovation. 

“This is not only a sum-up of events and projects but the report 

analyzes THE WHY behind the trends, describes drivers and 

origin of new streams and innovative styles.” - Gudy Herder



Would you like to receive a free edit of the Milan Trend Report 2017?

This Milan Trend Report 2017 is the largest ebook on the market and offers not only inspiration but tools to make the most out of it getting to your own conclusions on how to translate the information into new products and services. It is thought as a workbook providing inspiration, knowledge and action!

Option 1:


The report is not meant to be inspirational only but contains worksheets so you can work through the chapters, describe your insights, define how you are going to translate these and, ultimately,  what benefit your brand and final customer will gain through the changes.

"The Milan Trend Report is a must for any design related professional thanks to its clarity and effectiveness in defining the key elements for each upcoming trend. I found particularly useful the Cloud Words linked to the selection of representative projects. 

Kind words:

They are a great tool at the beginning of the creative process of a new project as they help to provoke new ideas that are aware of nowadays reality. The selection helps to focus and investigate outstanding works whose poetics can inspire and enrich the design work." - Elena Gadin, Landscape architect

Option 2:

MILAN TREND REPORT 2017/18 + One-to-one session


Would you like to work with Gudy one-to-one and discuss how to translate emerging trends into new product lines for your business? 


During a 60 minutes skype session we will discuss 

  • which trends are relevant to your business and which not 
  • first steps of how to possibly convert these into business opportunities (creating new or improving current product lines) to stay ahead of the game

Please note this session refers to the trends you have seen in your Milan Trend Report 2017.

Upon registering you will receive

  1. the Milan Trend Report 2017
  2. a  trend canvas that will show you how to get prepared for the skype session so you can take the maximum profit out of it

There is a very limited number of 8 spots available. The session has to be exchanged 2 month after purchase date.

60 min Skype Session one-to-one:

What trends are relevant to my business? 

How can I transform the information into  new products?

  • you not only want to know about trends actually but apply them
  • you' d like to learn where you might have additional business opportunities
  • you believe that innovation and trends help you to stand out

This is package is for you if:

This is package is not for you:

  • if you believe trends are overrated
  • if you want to discuss other trends than those referred to in the report. The Milan trends however will give you a great direction for 2018

SOLD OUT -  794



Gudy Herder is an international trend consultant, speaker, and certified trainer based in Barcelona, Spain.

First and foremost, Gudy is a visual creative passionate about scouting trends trends in interior design, lifestyle, luxury and fashion. With a sharp eye honed by years of hands-on experience in international retail management, she spots the trends as they emerge.

Together with her team, Gudy help brands and businesses anticipate trends and use them to develop products that inspire, tell a story, and ultimately, sell.

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