I found three different great examples at the IMM back in January on how exhibitors already get to work with mood boards on their stands. German brand Sophisticated Living did such a great job I had to approach the responsible behind these amazing panels that were displayed throughout the stand, and today I am very happy to introduce you to interior designer Saskia Thomas who is mainly responsible for product design but she supports as well the making of trade show concepts, point-of-sales designs and interior design proposals. She explains that mood boards support her work in a way, few words are needed and ideas are expressed through emotions. I have asked her to share the mood boards she had developed, and you can see afterwards the finished product which is always a rare treat!
I can’t help but always approach people who work with an inspiration board and I came up with a few questions I’d like to share with you today:
1// How did you learn to use the moodboarding technique?
First I got in contact with moodboarding in the last years of school (I chose „Art“ as a advanced course) and during my studies of interior architecture at Fachhochschule Kaiserslautern. I regret we did not really „learn how to do“ – but since I can remember I was really interested in doing Moodboards and Collages. It is for me the best way in collecting all my thoughts and ideas for new projects without prioritize them at that point in time. I need to say it was learning by doing. As well as reading books, magazines, watching movies about the topic of „moodboarding“.
Inspiration for the Solid Wave sofa
2// In which way is moodboarding essential for your work, and do you work on a board for all your collections?
Moodboarding gets me in (emotional) touch with a new product or new project.
I use this tool for developing a new sofa design, a new bed, armchair, … as well as a collection of resources and facts for new projects – for example fair exhibitions, room decoration, sales presentations.
It is the first step – actually it is my way of brainstorming – about what already exists on the market and what would we like to offer. Sophisticated Living collections uses this technique as well to complement a series and its design.
3// Where do you get inspiration and materials from to create your mood boards?
(Fashion) magazines, the internet and my own pictures (photography) i.g. from travels where I collect everything what I see and like all day long and wherever I go. My sketchbook is another source where I note all my ideas and scribble every day / night on what I have discovered.
Inspiration for the Kapa Moe bed
4// What happens once you have created a mood board? What would be the next step?
If it is a moodboard I have developed for a new product, the process is the following: after finishing my board we discuss with our production manager what are the main ideas for the new product, and we decide on how the prototype will look like. Subsequently, the first prototype will be produced. Afterwards the sofa, bed or armchair would ultimately go into production.
But if it is a moodboard that has been developed for a project (houses, fair, exhibitions), I would prepare a presentation for the client, and together we decide on the hard facts such as budget, schedule and volume.
Saskia has sent some more of her design boards, all very pretty and inspirational. You can see them over here. I hope you got inspired and have loved as much as I did to see the process from a draft to the finished product. Thank you so much, Saskia!
I’d love to see more stories on moodboarding as a starting point for a creative process and the finished product, please share your work and drop me a line if you’d like me to publish it on the blog. G, x