I use to take a trend proposal to the masterclass. Once worked through the part of how to structure a mood board and worked with the different keywords, we see a kind of best practice to show how I do it myself.
I am currently working on a new trend (will reveal all about it very soon) and took with me this board to see the sensation it would evoke on my students. Being dark and strong, I wondered if I had achieved that feeling I had in mind to express.
This trend is all about primitive living, a kind of back to the roots but with a more savage approach. The feedback I received from my students was that the images would convey mysticism, raw, basics, warrior, strong personality, protection, warm materials and rough nature. This trend is not that much about tangible things but it talks more about a feeling and longing.
When publishing the trend, I ‘ll give you my version, the way the images are linked, origins and how the consumer may respond. But I’m very happy with the response, since this is in a first step, exactly what I wanted to express. And I liked the kind of survey I did this time, it’s always good to receive a point of view from others who are not involved the same way you are. G, x