I haven’t shared a post on our workshops in a long time. The instant stories option on Instagram is kind of replacing events and workshops right now, but we got really cool mood boards and I’d like to share a few with you today of our Mood Board Masterclass September 2018. (For our Spanish readers: la última clase tiene lugar en Octubre 2018.)
So this time we had participants flying in from South Corea, Israel, Denmark, Switzerland, Rumania, and Germany, all with different backgrounds and objectives to work during the masterclass.
I will share a few impressions of the projects and process we have been working throughout the day:
1// THE ANALYSIS
We start going through the workbook that had been prepared for the course separating on a mind map the emotional and rational drivers of the individual projects. These are the most relevant keywords we want to translate on our mood board afterwards.
2// THE HANDS-ON PROCESS
According to our mind map, everybody has defined how to translate these keywords into images, textures, color, and text. We now basically transfer the first exercise of the analysis onto our board into tactile elements.
3// THE PRESENTATION
Having created a mood board is only half of the process done. When it comes to present the mood board, many creatives struggle in summing-up the essential message. Through a 3-steps-formula I share with the group what works for me and how an effective presentation in front of an audience (clients, colleagues, providers, etc.) could go.
Image 1+2: Brandspace
Guisela Farge from Boldpush
Discussing the projects made by the ladies behind Boldpush
Joanne (back) from Brandspace
The topics this time were covering a hairdresser project, a couple of residential projects, deciding on an online profile for a client, a branding concept, the look&feel of workshops, a trend board, defining an art work signature. This is what I like most of the course: the diversity of people and their work and project they bring to the course.
This Mood Board Masterclass September 2018 was the last English course of the year. I will think a little later this Autumn how I’d like to be the courses for 2019; you can meanwhile check the workshop page or get on our list (English | Castellano) if you are interested in being notified on new dates or sign up for the last Spanish class.