I have just opened the inscription for the next 2017 masterclasses which come with a new program and title. The Mood Board – A Communication & Sales Tool addresses to professionals who want to stand out in the crowd, gain more visibility and sell their project with an effective presentation.
These are the new dates:
Moodboarding for Professionals is back but comes with a new title and additional topics. The course will focus on two content blocks in 2017:
The creative part of making a well structured mood board taking into account several design principles
How to use your mood board as a communication and sales tool with an effective presentation to your audience or client
The new program is based on your ideas, suggestions and my observations made during the last 1,5 years during the classes. The main learnings are:
“Most people believe creating a well-structured mood board is the major objective to achieve. Truth is clients don’t always think like creatives do or speak the same language. If your concept pitch when presenting your board is not crystal clear and effectively delivered (often due to a lack of confidence), your message can be misinterpreted”.
“Most people believe creating a well-structured mood board is the major objective to achieve. Truth is clients don’t always think like creatives do or speak the same language. If your concept pitch when presenting your board is not crystal clear and effectively delivered (often due to a lack of confidence), your message can be misinterpreted”.- “GudyHerder”
The masterclass focusses on the mood board understood, both as a communication AND sales tool.
1// The first content block covers several techniques or design principles on how to efficiently structure a mood board so it doesn’t look cluttered but gives a concise message. There is no much news here except for a new chapter on COLOR you asked for. We will basically tap into
a few color principles and their effects
see examples of how to integrate these on a mood board
2// The new and second content block focusses on how to get your message out, give an effective presentation on your mood board and sell you project! These will be the learnings:
how to prepare an efficient presentation
how to present solutions, not features
how to stay ahead of possible objections
ways of closing a presentation
individual and group presentations
how to give and receive feedback on your mood board that helps to improve the work done during the day
People are flying in from all over Europe and the US so far for the English courses. The groups are so versatile which makes it a great community! That applies to the Spanish course too, I never stop being amazed where all the students are coming from!
All courses did sell out rather fast during 2016, actually in July all spots for the rest of the year were already gone. I do not offer many courses since I work as well with companies giving in-house workshops. There is a limit of annual workshops I can have on my agenda, and I had people waiting now for 6 month to join in the next course. So don’t wait too long to take a decision if you are interested in joining the program :) You will learn new assets, improve your skills and have an enjoyable day too.
Did I mention the food? Wait until you see the type of lunch food artist Elsa Yranzo prepares…
If you want to go on reading all about the new program, schedule, venue, and sign up, please hop over right HERE.Castellano English