Barcelona Design Week 2018: A Trend Lecture Review

Posted By Gudy Herder / June 18, 2018 / 0 Comments

This is the second year in a row I am taking part in the Barcelona Design Week city program. Here goes a review and some impressions of that morning surrounded by creatives who attended the Trend Lecture SS19.

I am always very pleased with how versatile the audience is welcoming experts from textile design, visual merchandising, retail owners (furniture & decoration), illustration, product design, interior design, up to ceramics, marketing, including the painting industry.

The 3 Interior Design & Lifestyle Trends Spring/Summer 2019 speak to different targets, but they are all connected by one leitmotiv which we call the One Big Idea. I’d like to include a few quotes from this Spring/Summer 2019 Trend Lecture taking into consideration that we would touch on a few Macro Trends, too.

 


As a society, there is an increasing number that concentrates not only on what makes us feel good, but moreover, does the planet and society good. And this is an essential shift.

- Eclectic Trends

 

 


 

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

Eclectic Trends | Review Trend Lecture SS 19 Barcelona Design Week 2018

 


 

Our awareness of and action on the waste we produce is steadily increasing. Slow Living became Conscious Living, we are now entering into the era of Upgraded Consciousness, which can not, even remotely, be compared to a trend but a life philosophy.

- Eclectic Trends

 

 


 

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

 

Color is still one of the features people in general get most passionate about. For the first time, we gifted the audience with printed Color Cards for each trend including on the back side all Pantone and NCS color codes.

We also encouraged everybody to work on their conclusions with our worksheets and

  • define the 3 trends with their own words

  • recap  keywords they considered to be core message of each trend

  • see how they could apply/translate trend features to their own business, and finally

  • study the resources they would need to do so

     

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

The lecture covered the following three trends:

1// AURA

2// REFLECTION

3// FASCINATION

 

You can learn more of the three trends I created four trend panels for the occasion breaking it down to a few images and materials to concentrate on the main message of the trend.

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018


#1  AURA

A subtle sensory stimulus…


 

Tailored mystical practices and the “spiritual but not religious” ethos are on the rise. The idea of working on being mentally as well as physically fit is crucial. Although it shares some similarities, this new spirituality is more ego and wellness centred than the esoteric New Age movement of the late 70s: due in most part to the stress of contemporary challenges caused by hostile climates both environmental and political.

 

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018


#2  REFLECTION

“ a thought, idea or opinion formed or a remark made as a result of meditation …


 

After a few years of focusing on bringing the outdoors in, being surrounded by the jungle experience and breathing in as much (Biophlic designed) air as possible, a shift is taking place; all eyes on the horizon are focused on the other most elemental source of life: WATER.
The National Ocean Service estimates that roughly 96% of the Earth’s water can be found in our oceans. Shockingly, in 2017 the Ellen MacArthur Foundation, in partnership with the World Economic Forum, predicted that by 2050, plastic in the oceans will outweigh fish.

 

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018


#3  FASCINATION

“ the state of feeling or an intense interest in something”…


 

The growth of political instability and environmental concerns have generated feelings of uncertainty and a need for optimism and imagination.Moreover, thanks to the GenZ, society is pushed to become more and more policultural and multi-faceted: inclusivity and diversity are accepted by the younger generation not as a cool, but as a normal.

Energetic optimism and excitement push society to embrace design as the platform for positive change and the source of effective solutions.

 

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

Eclectic Trends | Review Trend Lecture SS19 Barcelona Design Week 2018

Ampi Aristu Photography

If you are interested being informed on upcoming lectures, please let us know (English | Spanish), I do have a few more conferences coming this year in Spain and other European markets.

And if you’d like to learn more about the Trend Book Spring/Summer 2019 on which this conference was based on, please have a look below:

 

Spring/Summer 2019 Trend Book!

More info!

 

 

gudysan

No Description

Related Posts

No comments

No comments

Leave a reply

Your email is never published nor shared. Required fields are marked *

%d bloggers like this: