I have been following Gudy’s work for years now. And while she provides a tone of amazing free content, the trend reports take the applicability to a whole new level.
The trend report makes everything much more applicable and the work books that follow along help you internalize the concepts. The completed work books can basically be a creative direction to hand over to a designer or a starting point for your own process.
The individual session after accessing to theTrend Report with Gudy where she walked me through the trends in a context of my brand made a world of difference for my understanding of how to translate and practically apply the trends to my product development, or refreshment of some classics.
I have also understood much better the social dynamics behind the trends and their importance in communication. It’s not only about the colors or shapes, but in a high degree about the shared values.
Basically before I was knowledgeable about the trend, the color pallete but not being able to pull out the elements on my own.
I feel that the trend report is like a complex puzzle that is put together for you when you get it. Then your job is actually to break it in small pieces and pick up only few and make your own puzzle. Gudy has zoomed on few small puzzles making it so easy to apply and work with now.
Valentina Albaek - Fabulous Goose