We live in a moment of overwhelming stimuli and acceleration. Everyone is talking about future trends. But understanding the why behind is what makes the difference between trend spotting and true innovation.
Quality trend information connects on such a deep level that you’ll begin to truly understand your consumer – their values and how you can help them improve their life.
At Eclectic Trends, our purpose is to observe trends and make them meaningful and actionable for our clients. We help you understand trends, make them your own, and transform them into innovative ideas for your company and your customers.
IT'S TRENDING / New Report
Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic. How does this spirit look translated into design? How can brands adapt to shifted wellness needs considering a new holistic approach? And what makes a wellness brand in 2022?
Eclectic Trends founder Gudy Herder has created several trend conferences on the next trends in the interior design and lifestyle scenes.
Her presentations touch on socio-cultural references, underlying consumer behavior, and patterns leading the way.
Trend reports have become a vital part of every brand’s toolbox.
Our reports outline the shifting values and evolving behavior of today’s consumer, and bring to light the design and communication approaches you need to put on your radar.
Each report covers a wide array of projects, food for thought, numbers, keywords, color palettes, and worksheets.
You’ll have everything you need to boost your confidence and start innovating.
Why is a trend happening now? What are the main drivers behind it, and how can you transform signals into products or services that serve your brand purpose?
Our workshops require an open mind; they are activators to spot, research, validate, translate, and communicate future scenarios.
You will learn to stay critical and be inspired through a process of intuition, analysis, and creativity during several sessions.
I’ve been publishing my highlights of the Off Salone for years now and wouldn’t want to miss the round-up this time either. Here
I’ve been revisiting the Milan fair after what feels like a long hiatus. The new naming for the Salone del Mobile this
Terzo Piano is a creative consultancy that builds visual experiences, tells stories and atmospheres through a multidisciplinary approach that includes interior design,
Shanan Campanero is the founder and creative director of Eskayel, a New York–based textile design studio. She loves working with water-based inks,
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Color is at the centre of ever-changing trends.
Here we share a few of our last entries and resources.
Color is at the centre of ever-changing trends.
Here we share a few of our last entries and resources.
COLOR / Ebook
Lavender, Toffee, Coriander, Saffron, and Orchil are chosen hues for one of our latest palettes.
You can access the color ezine right here.
COLOR / Color Trends
We love a joyful color palette such as seen at Casa Hoyos in San Miguel de Allende (Mexico). A seed and grain trader was transformed into this boutique hotel that works with local designers and artisans to reflect local taste and skills.
COLOR / Instagram
Biomaterials made from waste.
The eye as a symbol of protection.
A dental clinic concept aimed at a young audience.
Together, their textures and color taste like Nordic summer.
According to a market study by Ogilvy, 73% of consumers expect brands to embrace wellness (understood in a much broader sense now) as part of their core mission.
However, wellness marketing that easily shifts into wellness washing is not that welcome.
E-COURSE
Are you looking for an e-course that shows you how to mood board with intention and strategy? You will gain focus in any creative process and can offer a more memorable experience to your clients when presenting a project.
MOOD BOARD TIPS
I get often asked what makes a mood board a strategic tool, and I’d like to share today three key assets for strategic moodboarding. Let me start by
