We live in a moment of overwhelming stimuli and acceleration. Everyone is talking about future trends. But understanding the why behind is what makes the difference between trend spotting and true innovation.
Quality trend information connects on such a deep level that you’ll begin to truly understand your consumer – their values and how you can help them improve their life.
At Eclectic Trends, our purpose is to observe trends and make them meaningful and actionable for our clients. We help you understand trends, make them your own, and transform them into innovative ideas for your company and your customers.
Masterclass in Barcelona / Mood Board Academy
2022 is the year where more empathic and digital-free dialogues need to be created.
Haptic presentations are most powerful when you combine intuition and strategy. Learn proven formulas during one day, select physical materials and color and work on your individual project.
25.03.2022 – only date in 2022!
Eclectic Trends founder Gudy Herder has created several trend conferences on the next trends in the interior design and lifestyle scenes.
Her presentations touch on socio-cultural references, underlying consumer behavior, and patterns leading the way.
Trend reports have become a vital part of every brand’s toolbox.
Our reports outline the shifting values and evolving behavior of today’s consumer, and bring to light the design and communication approaches you need to put on your radar.
Each report covers a wide array of projects, food for thought, numbers, keywords, color palettes, and worksheets.
You’ll have everything you need to boost your confidence and start innovating.
Why is a trend happening now? What are the main drivers behind it, and how can you transform signals into products or services that serve your brand purpose?
Our workshops require an open mind; they are activators to spot, research, validate, translate, and communicate future scenarios.
You will learn to stay critical and be inspired through a process of intuition, analysis, and creativity during several sessions.
I recently attended a materials show in Utrecht, Netherland; it was an eye-opener and shaped my consciousness in a new way. I
The idea of seeking and finding shelter (a term we currently use in our 2023 trend reports) has exponentially grown during the
Schoonschip is Amsterdam’s innovative circular neighbourhood, a community-driven project set to become a prototype for floating urban development and what a close-knit
Surrounded by skyscrapers, bustling traffic and street food vendors, Infinity Wellbeing designed by Space Popular is a spa and island within the city.
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Color is at the centre of ever-changing trends.
Here we share a few of our last entries and resources.
This pop-up installation reimagined a community launderette as a vibrant, interactive play space using over 200,000 LEGO® bricks. British-Nigerian artist Yinka Lori
Most colorblind people with color vision deficiency can see color but have trouble distinguishing several colors. They often accept two colors as
The download of the Jotun Ebook and color palettes was a huge hit last year, so we thought to put it again
Online Starter Course (English)
You’ll find now a thorough starter program, which comes subtitled in eight languages. You will learn:
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