Some platforms offer priceless information when it comes to focussing on real consumer interests. eporta works with over 6,000 trade buyers who check the web site to gain access to more than 1,000 suppliers worldwide. As a result, they benefit from an overview of what is going on in the world of interior design and today. Who wouldn’t be interested in getting a few insights? Today we’d like to share their 19 major insights of interior trend stories of 2017/18.
The four key stories below you are going to see are an exclusive access for all Eclectic Trends readers. eporta has teamed up with WGSN, global leaders in trend foresight, analyzing reports from major trade shows globally, and comparing to eporta‘s search and buying data. The information is interesting since buyers are more likely to set trends than follow them.
Here go a few extra insights before we step into the key stories:
The interest on industrial style has dropped a 55%
Art Deco, however, has seen a steady increase as a search term
Gold is on the rise with searches seen doubled figures in the past three month
As a response to our ever-connected, interior turn towards more immersive and sensorial experiences
An increasing demand on bespoke interiors enhance the individual client’s personality
1// Denmark takes the lead as most popular country
This is no major surprise. While last year saw Portugal named as the most popular origin for suppliers, 2017 is all about Denmark. Popular brands include: Republic of Fritz Hansen, Gubi, Normann Copenhagen, NORR11, Fredericia and Vita Copenhagen.
2// Masculine Design
Contemporary remains on elf the most popular styles on export, but a more decorative and glamorous look in particular has emerged as increasingly popular for both residential and contract interiors. A theme that has been heavily influenced by the fashion word, the new contemporary is opulent and has a masculine elegance, and includes dark woods and artisanal leather accessories.
3// Yellow is the fastest growing color
With as many searches in the last three month as eporta had in the entire 2016, yellow is the fastest growing color on export’s site. Warm, honey tones with a tactile and vintage feel are the most popular-moving away from the golden ochre colours of 2016. In particular, the classic Milanese yellow was celebrated across wide number of brands and designers this year.
4// Sustainability has become a feature
Theo Williams Studio for Another Brand
Analysis reveals that items that celebrate this sustainability as a design feature are doing well on both export’s site and trade shows worldwide. Suppliers have been exploring and developing beautiful applications that include both recycled and up-cycled products. For example, Elise Som create stools and side tables from 95% recycled glass, while Theo Williams Studio works with marble chippings.
If you are interested to learn about what’s the future of interiors from a commercial perspective, we recommend to read the full report providing 19 consumer trends. Among others, you will learn about
the most searched color
topics such as Blurred Boundaries
the most popular interior style
why bold designs are on the rise
how important sensorial experiences have become
which textiles are becoming key, and so much more.