5 Heimtextil Trends 2020/21

January 15, 2020
Gudy Herder
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The name of this edition of Heintextil is “Where I belong“, a somewhat complex statement in current times, is illustrated by 5 Heimtextil Trends 2020/21.

Nowadays, people seem to have several layers of identities formed through the diverse and infinite experiences they live in, both in real life or online. Stijlinstituut Amsterdam, Franklin Till , and Spott Trends and Business asked four studios and two photographers to peel these identities off and investigate what there is under each layer.

According to the trend panel this year, as an overarching theme, WHERE I BELONG addresses layered identities via five diverse Heimtextil 20/21 trends.

MAXIMUM GLAM turns the glamorous life tech-savvy, PURE SPIRITUAL finds balance in nature and mysticism, ACTIVE URBAN values utilitarian, adaptable solutions, whereas HERITAGE LUX celebrates rich historical legacies and MULTI-LOCAL embraces global cultural influences.

WHERE I BELONG shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.

Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. When it came to designing the Trend Space, the designers have committed themselves to a new material manifesto to conserve resources and promote sustainability.

1//MAXIMUM GLAM

Pleasure ssekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between the crafted and digitally rendered. Textiles show a “more is more” attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints.

2//ACTIVE URBAN

Urban dwellers confront the challenges of the fast-paced, shape-shifting, human-made environment by searching for useful, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritized while looking cool, and working well remains key.

©Envisions for Heimtextil. Art Direction by Sanne Schuurman & Emma Wessel, VR visuals Roel Deden, Ph: Ronald Smits.

3/PURE SPIRITUAL

Idealists seek perfection and purity, restoring equilibrium by connecting with the Uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven.
To address a renewed bond with nature, organic matter, raw materials, and pure textiles are selected which show nature’s traces, organic structures, and irregularities.

© Resurrecting the Sublime by Christina Agapakis (Gingko Bioworks Inc.) Alexandra Daisy Ginsberg & Sissel Tolaas, with support from IFF Inc, Ph: Grace Chuang, Courtesy of Havard University Herbaria ©Gingko Bioworks, Inc.,The Herbarium of the Arnold Arboretum of Harvard University

4//HERITAGE LUX

Preservers of historic legacies treasure sensuousnes alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love for luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement.

5//MULTI-LOCAL

Hyper-locals go global celebrating inclusivity over appropriation, honoring traditional craftmanship and adjusting the worlds gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative pattern, from tribal and folkloric to geometric and abstract.

Screen Shot from video| © Överallt collection by Laduma Ngxokolo & Micheal Axelsson in conjuction with IKEA. Image courtesy of IKEA

Texts by Stijlinstituut Amsterdam.

Where no credits the picture is a screenshot of 5 trends Heimtextil video.

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