mood board academy
How
to create
a mood board

Welcome to our community of folks who understand the value of working out ideas here in the analog world.

Nothing against the digital world (after all, we are talking to you from a  digital device right now), but there’s something magical about using your hands to work with materials and colors.

We love to share below our online and offline programs. And there might be even physical product to discover;)
Mood Board Course on Domestika with Gudy Herder
about

Gudy Herder is the founder of the trend agency Eclectic Trends.

Structuring concepts are the backbone of any trend research, and the most used tool to gain clarity on a trend story is a haptic mood board.

In 2015, Gudy was invited to present mood boards at a trend agency in London. And though she had been moodboarding for two decades already, she felt like she wanted to improve her skills and find a more academic background for that presentation.

It came as a surprise that anything on the market suited her needs. Mood boards had helped her, the team, and clients to gain clarity for years, so she decided to share her knowledge and design the first 4-hours workshop program.

This program has evolved into a business program where students worldwide fly to spend one day in Barcelona. Companies such as Inditex, Mango, or Akzo Nobel are a few brands that send their teams to learn this technique during the one-day masterclass.

Gudy also teaches tailored workshops to creative teams at IKEA, Grohe, Cosentino, and the European Design Institute.

"It doesn't matter if you call it a mood board, trend panel, sample board, product panel, or previsualization. The naming is not relevant. Instead, how to spark that engagement and flowing dialogue with a haptic tool counts. ​
Because digital fatigue
is a real thing."

gudy herder

©Domestika

Learn & Practice

Online Courses - English

You can currently find  two ecourses:

HOW TO CREATE A HAPTIC MOOD BOARD AS A BUSINESS TOOL
“This is the exact offline class I was looking for six years ago when I needed to present convincing concept boards in an agency in London.” - Gudy Herder

We translated the one-day masterclass which takes place in Barcelona into an online format.

You will enroll in the most comprehensive ecourse on the market that shows you how to mood board with intention and STRATEGY.

Gudy shows you how to  gain CLARITYand focus in your creative processes.

By the end of this online program, you will be able to offer a more MEMORABLE EXPERIENCE to your clients when presenting a project.

Mood Board Creation: Learn How To Effectively Communicate

We’ve come a long way with Domestika discussing since 2018 the type of program we could do together to inspire and bring value to their creative community.

You’ll find now a very complete starter program, which comes with subtitles in eight languages.

Touch & Create

The Color & Materials Boxes

Color Box Mood Board Academy

Oh, yes! We heard you.
After receiving questions about where to get great color and material swatches throughout the years, we collected samples we love in several themed boxes.

They’ll be available soon. Very soon:)

Listen

Podcast episode: Cómo se crean las tendencias con Gudy Herder

Mucho más que estilo. El podcast de Silvia Foz

Storytelling visual para transmitir ideas de manera efectiva, con Gudy Herder

Cómo Diferenciarse – Diseño & Branding, de Toni Colom
Let's create together!

Offline Courses in Barcelona

Aprende & Comparte Con Otros Creativos

Presencial en Castellano

Te apetece volver a las experiencias en vivo y directo (y a quién no)?
¿Qué te parece pasar un día screen-free en Barcelona para dedicarlo a tu proyecto empresarial o personal aprendiendo a crear un moodboard táctil que no deje indiferente a nadie?

Learn & Discuss With Fellow Creatives

English Class Attendance

Are you craving being back to onsite workshop experiences?

How about spending a screen-free day in Barcelona where you work on your individual business project and learn how to create powerful haptic presentations that will wow your clients?

©Domestika

Read

The Blog

[]