76% agree that Covid-19 has impacted the importance they place on wellness.*

*Kantar media

The idea of taking care gets engrained in our daily routines. We consider care now preventive and a possibility to clean and declutter rather than be a solution for momentary fatigue.

Spiritual practices such as mindfulness and self-care become mainstream as new means for connecting with ourselves and our collective consciousness.

Care and wellness are seen from a holistic perspective, including physical, social, mental, and emotional characteristics; therefore consumer wellness includes the individual, their close and next communities, as well as the impact on the planet (people-community-planet).


Care consists of everything that we do to maintain, continue, and repair our 'world' so that we can live in it as well as possible.
That world includes our bodies, ourselves, our environment, all of which we seek to interweave in a complex, life-sustaining web.

Joan C. Tronto

Author of Caring Democracy




An IKEA inspired catalog for dementia friendly homes- Eclectic Trends
Photo Lanzavecchia + Wai

2019 started to be the drumbeat year of “more empathy” from an employer-employee and brand-end consumer perspective.
As we shifted into a more value-focused society in 2020, detecting human emotions and responding in an honest way to it, has become a major goal.
The question is, what happens when empathy becomes diluted as its worth ascends?

How can brands responds to people’s empathy they have towards causes that require more activism such as inclusivity of age, race, gender, or sustainability?


A library space for contemplation-Sartori Harbour
Photo Wutopia Lab / creatAR

Contemplation design leverages the power to pause.

Providing physical spaces for employees to practice healthy behaviors can support an individual’s discovery and cultivation of purpose and meaning in life, related to various positive physical and social outcomes.

Introspection becomes a recognized pathway to explore our needs of self and identity.


Image: MyEsqape

The need to escape due to travel and movement restrictions has been a catalyst for 3D fantasy sceneries and virtual spa experiences.

Sound-driven disconnection (ASMR) or virtual massages pairing VR environments with a soothing massage take us to a state of calm and retreat.

Phygital experiences are being rethought.

For more insights,

please get information on our trend lectures.

The Decade Of The Home

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