76% agree that Covid-19 has impacted the importance they place on wellness.*

*Kantar media

The idea of taking care gets engrained in our daily routines. We consider care now preventive and a possibility to clean and declutter rather than be a solution for momentary fatigue.

Spiritual practices such as mindfulness and self-care become mainstream as new means for connecting with ourselves and our collective consciousness.

Care and wellness are seen from a holistic perspective, including physical, social, mental, and emotional characteristics; therefore consumer wellness includes the individual, their close and next communities, as well as the impact on the planet (people-community-planet).


Care consists of everything that we do to maintain, continue, and repair our 'world' so that we can live in it as well as possible.
That world includes our bodies, ourselves, our environment, all of which we seek to interweave in a complex, life-sustaining web.

Joan C. Tronto

Author of Caring Democracy




Image: Lisa Allegra

The shift of what we consider to be wellness now is translated in our homes into feel-good aesthetics, pleasant to the eye, inviting us to touch and feel embraced.

How does it make me feel trumps functionality.


Photo Studio Corkinho

Contemplation design leverages the power to pause.

Introspection in uncluttered spaces becomes a recognized pathway to explore needs of self and identity.


An IKEA inspired catalog for dementia friendly homes- Eclectic Trends
Photo Lanzavecchia + Wai

As we shift into a more value-focused society in 2021, detecting human emotions and responding in an honest way to it, has become a major goal.
The question is, what happens when empathy becomes diluted as its worth ascends?

For more insights,

please get information on our trend lectures.

The Decade Of The Home

Trend Report

The New Care Economy

Consumers have become hyper-focused on wellness and self-care in the past 15 months. As a result, they are more interested in less transaction-based communication and more in what a brand can do for them. How does this spirit look translated into design?

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