The idea of taking care gets engrained in our daily routines. We consider care now preventive and a possibility to clean and declutter rather than be a solution for momentary fatigue.
Spiritual practices such as mindfulness and self-care become mainstream as new means for connecting with ourselves and our collective consciousness.
Care and wellness are seen from a holistic perspective, including physical, social, mental, and emotional characteristics; therefore consumer wellness includes the individual, their close and next communities, as well as the impact on the planet (people-community-planet).
Joan C. Tronto
Author of Caring Democracy
2019 started to be the drumbeat year of “more empathy” from an employer-employee and brand-end consumer perspective.
As we shifted into a more value-focused society in 2020, detecting human emotions and responding in an honest way to it, has become a major goal.
The question is, what happens when empathy becomes diluted as its worth ascends?
How can brands responds to people’s empathy they have towards causes that require more activism such as inclusivity of age, race, gender, or sustainability?
Contemplation design leverages the power to pause.
Providing physical spaces for employees to practice healthy behaviors can support an individual’s discovery and cultivation of purpose and meaning in life, related to various positive physical and social outcomes.
Introspection becomes a recognized pathway to explore our needs of self and identity.
The need to escape due to travel and movement restrictions has been a catalyst for 3D fantasy sceneries and virtual spa experiences.
Sound-driven disconnection (ASMR) or virtual massages pairing VR environments with a soothing massage take us to a state of calm and retreat.
Phygital experiences are being rethought.
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