I believe we have never covered so many retail spaces of one brand as we do with Italian clothing label Forte Forte. What struck a chord this time with its new scene-stealer store, was with no doubt the staircase shape and material!
Sibling founders Giada and Paolo Forte have opened a new store in Chelsea teaming up with Art Director Robert Vattilana to execute the project. This time, the indoor-outdoor concept is enhanced by exposed construction brick walls inside and few but well-placed lush greenery. Construction bricks also help to tone down the fair amount of golden elements paired with blue velvet which otherwise could feel like an interiors concept with a heavy focus on premium style only.
If you are a regular reader, you know, we break very few times our rule of maximum six images per post. This is one of the rare exceptions when it gets difficult to choose of what image we consider not worth sharing. There is none in this project. But please see for yourself:
Ph: Danilo Scarpati
The importance of construction bricks in retail design has been explained in detail in one of our It’s Trending reports. Please see and download the free report here: