The Abode – The Cereal Magazine apartment and showroom

Just imagine the deepest phantasy of a design enthusiast: to live inside a CEREAL magazine! This phantasy can become reality now: enter ‚Abode’ –  this is the name of the show apartment designed by the biannual style magazine, architects Pilbrow and Partners and interior developers Conran and Partners, located in The Greenwich Peninsula, London.








Aucoot Photography

According to Conran and Partners, The Greenwich Peninsula Masterplan is one of Europe’s largest regeneration schemes. Developer Knight Dragon is leading the masterplan to create what has been described as London’s ‘ultimate village’ for arty, foody, design-savvy Londoners. We were commissioned to design the interiors for two residential towers: The Lighterman and The Waterman. The interior design concept was inspired by the area’s rich industrial history, the green parks of Greenwich, Blackheath and the river, while creating spaces that serve as places to work, socialise and escape.

The Abode is located in the Waterman building and this is the interesting twist to the story, isn’t supposed to be a typical show apartment – the purpose is to create a tangible Cereal experience, exhibiting an engaging thread on their philosophy on design, art and lifestyle.

Their path of creation comprises exclusive furniture by Fritz Hansen and an exceptionally fluffy daybed by Bruno Mathsson. The ‚less is more‘ philosophy by Mies von der Rohe can be found in the simplicity of the architecture and interiors, but also in the celebration of the natural with dark, luxurious woods, chalky greys along with the use of contemporary materials like concrete. Stringent simple and clean lines create an austere atmosphere for a tailor-made modern lifestyle, concentrating on the liberation from commodity, constantly at odds with their surroundings.


How about some extra inspiration?

Leave a Reply

Your email address will not be published. Required fields are marked *

IT'S TRENDING / Pantone Color of the Year 2023

In this eBook you will learn who decides which color makes it into the new Color of the Year, how the process works, its duration, and the biggest misconception Pantone still faces all these years.
We share color codes, the story of the AI-generated visuals this year, and why a beetle is the superstar of this year’s inspiration.

Follow our Wednesday Journal

Receive your dose of inspiration, education, and downloadable resources. By signing up now, you will access the last three editions.

The Mood Board Academy on Instagram

Mood Board Creation: Learn How To Effectively Communicate

Online Courses - English

You’ll find now a very complete starter program, which comes subtitled in eight languages. You will learn:

  • why haptic moodboarding becomes more relevant and effective in 2022 
  • how to create a balanced board that not only looks good but works as a memorable communication tool
  • that I do not start a mood board with the creative hands-on process but with a thinking process and a formula
  • how I used that specific formula in a business project, which I share with you