I get often asked what makes a mood board a strategic tool, and I'd like to share today three key assets for strategic moodboarding. Let me start by saying that the technique is used more intuitively most of the time, which is great to get your creative juices flowing. And there is nothing I want to change about that. However, many …
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THE THREE-STEP PROGRAM Three is a magical number. Throughout the years working in larger corporations or having set up my own company in recent years, I've used a three-step program very often, it kind of works for me. Here go the three phases: 1. Analysis It's the moment to identify needs, pain points, objectives, possible objections, opportunities, solutions, and benefits of your project. You can work …
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Create A Memorable Client's Experience In A 3-Step Program Today is a special day because the knowledge I've been practiced, cherished, and shared for many years with so many creative souls finally sees the light all bundled as an online course. Isn't it amazing when you see all your experience in one place? This digital era can be really gratifying. I believe …
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If someone has told me four years ago that anything evolving mood boarding would become a business on its own with the name of Mood Board Academy, that would have been quite a surprise. The truth is, today, not only I give online and offline courses for a wide array of creative disciplines, but I teach at design schools and give …
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Bree Leech has been featured several times over here, we love her work, and so do our readers! On this occasion, we are showing you how to create 3-dimensional mood boards and share her recent research. When contributing to Dulux Australia's Color Trends 2020, Bree took over the art direction, including four color and material moods we'd love to share today. …
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It's been a while I've shared a review from the masterclass. I'd love to share today three student projects for you to see different approaches and aesthetics we work during the day. Since the projects were answered after the Spanish masterclass last week, please see the second version in Spanish coming next. 1// HOTEL LE MÉRIDIEN BARCELONA 1// Can you briefly explain the …
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