A Christmas 2016 Mood Board Session with IKEA

Mood-Board-Workshop-with-Ikea-via-EclecticTrends

I had never worked in April already on a Christmas 2016 mood board. Until now. But you make a little exception if you’re asked to spend a couple of days with the creative team of IKEA Spain. I have been lucky enough to work with a very motivated group of visual merchandisers, carpenters, interior&graphic designers on two creative sessions where I showed when and how to use a mood board for company objectives. This is a different program to my on-site courses since these requests always come with a tailor-made course depending on objectives we want to achieve.

Moodboarding-with-IKEA-Workshop-Gudy-Herder

IKEA has within its general guidelines coming for Sweden, some freedom to make local driven choices depending on the client’s profile of their stores.

The request I received was to teach a technique they could use for internal purposes. Their main goal was  to be able to communicate to other departments the ideas they had when it comes to decorate certain themes throughout the different areas of the particular store in Barcelona. And the mood board is just the perfect tool to pre-visualize immediately an intention, open up a dialogue getting this themes involved right in front of you and discuss possible modifications on the spot when presenting your board.

Mood-Board-Workshop-with-Ikea-via-EclecticTrends

On the other hand, they would gain clarity as well during the process and work in a much more focussed way when implementing campaigns. That’s another benefit they found interesting when discussing the results at the end of the two days.

The task for all participants was to work on a Christmas theme they personally would like to work on. It was not about any IKEA style to translate, but let creativity flow with a topic they had a preference for. Here go some of the fab results:

Working with IKEA Spain - A Mood Board Workshop Review -  EclecticTrends

Marc Brugues

Working with IKEA Spain - A Mood Board Workshop Review -  EclecticTrends

Estefania Robles

Working with IKEA Spain - A Mood Board Workshop Review -  EclecticTrends

Sheila Peña

Working with IKEA Spain - A Mood Board Workshop Review -  EclecticTrends

Erlantz Garcia

Working with IKEA Spain - A Mood Board Workshop Review -  EclecticTrends

Miguel A. Calvo

Working with IKEA Spain - A Mood Board Workshop Review -  EclecticTrends

Alba Molina

I’d love to share the comments the team made at the end of the two days clearly structured in three groups:

CLARITY

  • they learned how to implement different techniques on the board to convey a coherent message
  • a mind-mapping process helps to break information down to the basics and translate these into the right images and materials
  • improvising on the spot will be reduced (less time-consuming decorations)
  • how to present a mood board to third parties is a technique you can learn and gives confidence

CREATIVITY DRIVER

  • it’s a tool that stimulates your creativity in a different way
  • they loved spending some time away from the screen and get out of their daily routine
  • it’s interesting to see how many structuring and displaying techniques a mood board allows
  • it’s a lot of FUN

VERSATILITY

  • it’s been interesting to see how many different proposals can be made on the same topic with one tool
  • this technique allows to make shine very personal styles
  • creating a mood board is an alternative (and much more motivating) to the usual ppt presentations
  • the idea of working with a tactile technique allows different kind of dialogues (it’s not about sending a digital collage to someone without seeing a reaction)

I have been surprised with that many different outcomes on one topic and truly enjoyed the time spent with the team. Company workshops are one of my favorite services I offer since you learn from all attendees a lot about the brand’s philosophy, the way they work, internal structures and guidelines.

An interesting side effect has been thinking and discussing how physical mood boards could be used throughout the store in a future. Can’t wait to see a few installed soon. That would be amazing! G, x

 

How about some extra inspiration?

mood board shows ecoclay samples

Material of the month: Ecoclay

Ecoclay is an innovative wall covering manufactured in Spain that uses natural clay without additives obtained from a deposit formed 98 million years ago. Used

Read More »

2 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

Mood Board Masterclass Barcelona Febrero 2022

Masterclasses 2022 Inscriptions Open

In Barcelona

Castellano: 25.02.2022

English: 25.03.2022

Mood Board Creation: Learn How To Effectively Communicate

Online Courses - English

You’ll find now a very complete starter program, which comes subtitled in eight languages. You will learn:

  • why haptic moodboarding becomes more relevant and effective in 2022 
  • how to create a balanced board that not only looks good but works as a memorable communication tool
  • that I do not start a mood board with the creative hands-on process but with a thinking process and a formula
  • how I used that specific formula in a business project, which I share with you

Follow our Wednesday Journal

Receive your dose of inspiration, education, and downloadable resources. By signing up now, you will access the last three editions.

Ebook Color Trends 2022

The download of the Jotun Ebook and color palettes was a huge hit last year, so we thought to put it again together for our readers to have all 28 hues in one place and be able to work with it at all times.

The Mood Board Academy on Instagram

%d bloggers like this: