Color explosion connected to childhood memories by Yinka Lori

This pop-up installation reimagined a community launderette as a vibrant, interactive play space using over 200,000 LEGO® bricks. British-Nigerian artist Yinka Lori teamed up with LEGO® to create the Launderette of Dreams; an interactive space inspired by the children from Yinka Ilori’s former school, St Jude & St Paul’s C of E Primary School.

The Launderette of Dreams features Ilori’s signature bold colours and geometric shapes, applied across ten “washing machines” and the walls of a shopfront on Bethnal Green Road in east London. Yinka Ilori wanted the installation to pay tribute to the multifaceted role that laundromats can play in communities while harnessing the creative optimism of children to transform an everyday shopfront.

On a visit to a local launderette, he asked the young students how they would rebuild the space for the better and bring people in the community together. As a result, the playful design features kaleidoscope laundry drums, mural walls and hopscotch tracks.

The Launderette of Dreams is a very personal project for me because I spent a lot of time during my childhood at the launderette. It was where I could dream about the things I wanted to achieve. We often forget about the mundane spaces which play an important role in bringing the community and people from different cultures and backgrounds together, as well as providing an opportunity for kids to meet, play and share ideas. Community launderettes are essential to the fabric and DNA of many communities.”

Yinka Ilori

The installation draws on Ilori’s childhood memories of visiting the local launderette on Essex Road, North London, with his family. It was during these trips that he first remembers embracing his imagination to make the most mundane everyday routines more playful.

The installation features a number of interactive experiences such as a giant mural wall that can be built, unbuilt and rebuilt by visitors. The installation invites people to come together to play, encourages them to rebuild their own world using LEGO bricks, and highlights how LEGO play can help children develop life-long skills such as creative problem solving, communication and resilience.


How about some extra inspiration?

Leave a Reply

Your email address will not be published.

Mood Board Masterclass Barcelona Febrero 2022

Masterclasses 2022 Inscriptions Open

In Barcelona

Castellano: 25.02.2022

English: 25.03.2022

Mood Board Creation: Learn How To Effectively Communicate

Online Courses - English

You’ll find now a very complete starter program, which comes subtitled in eight languages. You will learn:

  • why haptic moodboarding becomes more relevant and effective in 2022 
  • how to create a balanced board that not only looks good but works as a memorable communication tool
  • that I do not start a mood board with the creative hands-on process but with a thinking process and a formula
  • how I used that specific formula in a business project, which I share with you

Follow our Wednesday Journal

Receive your dose of inspiration, education, and downloadable resources. By signing up now, you will access the last three editions.

Ebook Color Trends 2022

The download of the Jotun Ebook and color palettes was a huge hit last year, so we thought to put it again together for our readers to have all 28 hues in one place and be able to work with it at all times.

The Mood Board Academy on Instagram

%d bloggers like this: