It’s that time of the year when new hues and color directions are revealed by Jotun Lady, the renowned Norwegian paint company we have covered in previous years already.
Introducing their latest color palette for 2024, “Canvas.”
Your home is your canvas.
We might not realize it, but each of us has an inner artist. We show our creative side through what we wear, the items we cherish, and the colors we embrace in our surroundings. Sometimes, all it takes is a little nudge to discover the courage to let our ideas shine.
Whether we’re conscious of it or not, color plays a significant role in how we convey our emotions and how we’re affected by them. We often respond emotionally and instinctively to different shades and tones.
In celebration of the fascinating world of color, Jotun LADY is delighted to introduce you to 23 stunning interior colors for the year 2024.
In response to the global trend favoring calming colors for relaxation, Jotun’s 2024 palette draws from the serene beauty of nature. It encompasses a spectrum of greens inspired by the natural world and fresh blues and gentle greys reminiscent of the tranquil sky and sea. Earthy browns and soothing beiges evoke a sense of groundedness, while joyful yellows and golds infuse an uplifting ambiance. The inherent connection between nature and the green color family is evident, as greens consistently create calming atmospheres. With a palette of monochromatic colors deeply rooted in the essence of nature, you can effortlessly infuse your interior with the tranquility and inspiration of a forest glade.
Nature is our eternal muse, while our homes transform into canvases for our creative spirits to truly blossom.
Reflecting the beauty and nuances of nature’s own palette, this collection is designed to provide both aesthetic inspiration and practical insight.
Lisbeth Larsen, Global Colour Manager at Jotun.
In crafting this post and our E-book, it’s important to note that Jotun predefines no official themes for the Canvas Collection. Instead, our selection and creative compositions are guided by what we perceive as cohesive, drawing from terminology and concepts that Jotun has employed.
1// GREEN PEACE
The inherent connection between nature and the green color spectrum is what lends greens their tranquil charm in our living spaces. With a palette of earthy, natural tones, we effortlessly infuse our surroundings with the calming and creative spirit of a lush forest.
Imbue your home with a sense of serenity by borrowing a palette of layered greens from the natural world.
Jotun
We created a Fauna & Flora Box for all nature lovers who want to be surrounded by nature-inspired textiles:
MATERIAL BOXES / FABRICS
Hello, dear nature-loving crafter, maker, and designer.
Welcome to our box full of fauna and flora-inspired fabrics, which offers a diverse range of nature-inspired designs, allowing you to explore different themes and moods:
- Playful jungle prints
- Delicate flower patterns
- Lush leaves weaved into velvet,
- Pixelated interpretation of nature (very cool);
- Classy and subtle animal print,
- Mono-colored swatches to support your natural themes,
2// WARM & GROUNDED
Explore the rich tapestry of colors beyond green that Nature has to offer. Grounding earth tones, soulful yellows, and warm red hues evoke the magnificent landscapes of mountains and deserts, where rocks glow with the golden hues of sunrise. In this palette, you’ll find the warmth and grounding energy that Nature’s diverse color palette can bring to your living spaces.
Touched with golden tones, colors such as Earthy Yellow, Mexico, and Muted Coral are the cornerstones of rustic interior styles.
Jotun
3// A FINE BALANCE
Timeless, neutral, and muted tones, spanning from beiges to stony greys, bring equilibrium and harmony to your home. Serving as the natural foundation for any color scheme, neutrals have the unique ability to enhance the impact of bolder colors or blend seamlessly to create intricately layered, inherently soothing, and relaxing living spaces.
Jotun’s range of browns and beiges can be mixed and matched to create highly nuanced interiors that radiate warmth and comfort.
Jotun
4// INTO THE BLUE
Introducing Jotun’s True Blue for 2024, a bold and pure shade that conjures images of expansive skies and vast oceans. This striking blue pairs perfectly with crisp whites, demonstrating how even a small dose of bold color can go a long way in transforming your space.
Applying a fresh feature color to just a single element can have a truly transformative effect on the look and feel of a space.
Jotun
Credits: JotunLady
Styling by @krakvikdorazio
Ph by @schonnemann @linethitklein
EBOOK
You can download all four themes and 23 colors in one document HERE.
