My December Mood Board

Posted By Gudy Herder / December 23, 2015 / 12 Comments

I was gathering a few images for my December mood board when reflecting on a few personal thoughts I’d love to share today. Honestly, I am not a good writer (not even in my mother tongue) and do not talk too much about my life on any platform. Furthermore, Eclectic Trends has been undergoing a major rebranding this Autumn, and it feels even less appropriate. But since I  have not spent too much time over here lately, I’d love to look back today.

My December Mood Board

From top to bottom, left to right: Georgina Lane | Luzena Adams | Ciara Richardson | Oncewed | Benjamin Vnuk Photography | Tanya Markova-Nya | Rowan Mersh |  Miss Tristan B | via ThePoetryOf MaterialThingsRyuichi Naira 

2015 feels like two years in one. Actually until end summer, the year has been pretty challenging with health issues and a so-called frozen shoulder I’ve had for the last 18 month. I can’t lift up my right arm which is pretty uncomfortable, painful at the same time and means short nights. The good news is I am getting great attention from a physiologist now and hope to be back in a few month.

We are still on the hunt for a new home. I guess the day we find the right place, it must be just one amazing spot that is waiting for us since it’s been now a couple of years trying to move towards the beach. The thing is, I absolutely want to work in a different way and do need a few different characteristics to keep growing. Do you know that sensation of  ‘if I can’t change my environment, it’s not going to help me to expand’? I have even started to consider a more into the mountain area approach which is pretty strange for me. I am just totally drawn by the sea! The evolution over the past two years has been from looking for a rooftop apartment in Barcelona, to an apartment close to the sea, and now it’s a house in the countryside. Ha, that covers pretty much everything, and I can’t wait to see what we make in the end. As long as there is a fireplace, I guess, all is alright :)

Businesswise, I had like two before/after moments this year. I was not too happy with the blog and a rather ‘nice to have’ platform not showing a clear USP. Though most of the B2B work would enter thanks to the blog, I wanted to make it much more profitable and advertisement was not my preferred choice. Instead, the idea of working with creatives and offering a product seemed much more appealing to me. And it turned out to be such a good decision!

The publishing of the mood board online courses in English and Spanish gave me a totally new perspective of business. I knew how interesting this could be but until you don’t experiment and try out new ways, you don’t have concrete expectations. Well, let me tell you, the four month of production were totally worth it! I would do it again straight away and have learned quite a bit along the way. It’s not an easy task if you don’t outsource which was actually our case. Everybody tells me how lucky I am to have a husband who is a producer. Let me put it like this: yes, right, it’s handy (and I am very lucky to have this amazing man at my side) but think as well of all the hours you work together (nope, it’s not a 40 hours week), you can not concentrate on other projects at the same time, neither of us. Thus you don’t invoice, right? There is always a pro and a con of pretty much all endeavours but bottom line is, we would sure do it again (actually we will).

Another major adventure was rebranding Eclectic Trends in Autumn. I stumbled upon a template I loved, bought it and started adapting my content. To my surprise, I had to find out the template developer would not help me with uncountable bugs (he basically did not answer any email at a certain point), the platform did not feel responsable for selling a lousy product, and I had to hire a web master who tried to do his best. That meant basically reprogramming the entire thing, and believe me, Summer was a mess. The blog would literally fall apart every 24 hours, I had to change the launch date many times, and up to today, I am still having ‘issues’. Actually, I am starting in January a second rebranding fase trying to get rid off quite a few technical and visual bugs. Optimizing is my new mantra for 2016! What’s yours?

But hey, the result has been overwhelming! I have already projects confirmed until next summer, there are a few international workshop collaborations coming up, I am working on super interesting trend consulting projects both in Spain and abroad, new doors have opened I wouldn’t even have dreamed about 12 month ago. There are international trend conferences I am giving next year. And yes, that has a lot to do with the rebranding process and how Eclectic Trends is perceived now. If you have any doubt about a future rebranding, I would highly recommend to go for it! Do a mood board, get clarity of what you want to transmit and how to position yourself. I’ll write soon a post about my own process, I might even do a podcast.

What I really miss though, is my ceramics atelier and spending time there. Not all is possible, or let’s be honest, I haven’t put it as a priority right now. The idea of going online with a small collection is totally on hold, and truth be told, I am quite unhappy with it. But being in stand-by does not mean, I could start anytime again, right? I will not even put it on a well intended 2016 list but just see how things flow. And eventually when going back, just take it as something to enjoy, not seeing it as a business model. I might consider it just as a get-away with no further purpose than enjoying the moment.

Personally speaking, 2015 has been my year of being surrounded by a wonderful community. I have joined Extraordinaria and spent a few sessions with 25 entrepreneur ladies, all eager to learn, grow and support each other. New friendships are made, and we ended the year accomplishing the fire walking a few days ago. If any of you has been through that experience, you might relate to the sensation of ‘ok, if I can walk on hot coals, I could do anything’. And this is pretty powerful!

Looking back, especially the past 4 month have been very intense, I have had to reduce my online presence easily a 60-70%, so next year I will definitely outsource more than I already do and get regular help to be able to work ON the business and not IN the business. There is no official vacation for me this festive season except for a couple of days lost in the countryside but that is alright.

I hope you year has been treating you nicely and if you had some challenging moments, you might have learned quite a bit and feel stronger for new adventures to come.

Thank you for being there, reading, commenting, coming to my courses or enrolling online! A warm thank you as well to all newsletter subscribers and anybody who is part of this awesome community! I see you back in January with a nice surprise. G, x

How has your year been?

gudysan

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12 Comments

  • Nannette Glorie
    December 23, 2015 at 11:56 am

    Dear Gudy,
    It’s been a real pleasure getting to know you “online” this past year and I’ve thouroughly enjoyed reading your blog and doing your moodboard-course. You’re well on the way to make 2016 a succesful year so I hope to read all about it!
    Well done for 2015 and I wish you a wonderful 2016!
    Love,
    Nannette
    Interior Crisp blog

    • Gudy
      December 23, 2015 at 2:36 pm

      Thank you so much, Nanette. It’s been a pleasure meeting you online, and I hope you are having a wonderful time during the remaining December days! x

  • Gemma
    December 23, 2015 at 3:08 pm

    Gudy I’m súper blessed with your talent, generosity, and friendship. You’re doing an splendid job and I’m sure on 2016 you are going to accomplish whatever you want. Tons of love! And say yeah to the mountains! ;)

    • Gudy
      December 23, 2015 at 7:09 pm

      Feeling blessed having you in my life, you true super star! Can’t wait for the mountain calling!!xx

  • filiz H
    December 23, 2015 at 5:45 pm

    Hi Gudy,

    It has been so great to stumble upon your boards on Pinterest, finding your blog, and getting to watch your mood boarding sessions. I enjoyed all of it so much.

    You definitely created a warm intimate space online where it can get so detached and
    non personal.The love you have for your craft, and your personality comes through the screen.

    I hope your shoulder gets better and you find the home of your dreams.
    Thank you for making the world a more beautiful space, one board at a time. :)
    Happy Holidays,
    xo
    Filiz H.

    • Gudy
      December 23, 2015 at 7:10 pm

      Wow, that is a such a lovely and warm comment! Thank you so much, I truly, truly appreciate this. Have some very happy Holidays you, too and loads of good wishes for 2016!x

  • Sarah York
    December 23, 2015 at 8:22 pm

    Gudy,
    You’re blog never ceases to inspire me! It feels like a welcoming place with original content and a lovely spirit behind it all. I loved your e-course and am still working through it to aid my professional creative projects. Thank you so much for all the hard work. Have a happy holiday and good luck on the house search! xo
    Sarah

    • Gudy
      December 24, 2015 at 12:53 am

      Sara, thank you, I am so pleased to hear you found it useful, that is such good news. Wishing you a peaceful festive season!x

  • mel
    December 24, 2015 at 3:10 am

    Wow Gudy what a fabulous year you’ve had minus a few hiccups and that shoulder. I’m so glad to read that it’s on the mend? It’s so nice to read some of your personal thoughts here and I wish for you and Chris to find that perfect place really soon. How wonderful will it be to be writing about life in your new home this time next year. Happy Christmas lovely lady, big hugs and get some well deserved rest! Mel x

  • knobz
    December 24, 2015 at 10:19 am

    Liebe Gudy,

    Ich möchte mich bedanken für deine wunderschönen und immer wieder inspirierenden Moodboards! Ich liebe sie sehr.
    Das Problem mit der Schulter kenne ich leider auch. Viel zu lange hat es bei mir gedauert, bis festgestellt wurde, dass das Problem eigentlich nicht in der Schulter liegt, sondern die Ursache ein Bandscheibenvorfall in der Halswirbelsäule war. Erst danach ging es mit der richtigen Behandlung bergauf. Vermutlich habt ihr das in den Monaten schon ausgeschlossen, aber ich dachte vielleicht hilft der Hinweis.

    Ich bin gespannt wie es mit deiner Seite und deinen Projekten weiter geht! Ich habe keinen Zweifel daran, dass es grossartig wird.

    Für 2016 wünsche ich dir besonders Gesundheit und tolle Projekte. Und ein schönes Haus in den Bergen.

  • Isabel
    December 24, 2015 at 11:09 am

    Such a beautiful post full of honesty with oneself and positivism. Discovering your blog is included in my” 2015 great things list” and joining your masterclass one of the most open-minded activities I’ve been involved lately. Your online course is just a masterpiece and I’m amazed at how many things your and the super Extraordinaria women are able to achieve. I hope you get good healthily soon and find the right house although moving is not easy. I still have to think of my 2016…full of changes. Wish you merry Christmas and probably see you in 2016! Best, Isabel

    • Gudy
      December 26, 2015 at 9:59 pm

      Hope your 2016 will be as interesting as you might picture it and that your biz plans are coming all together. Muchas, mucha suerte. Un abrazo.

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