Earth Color Styling with Tina Hellberg

Today we’d like to show you some more evidence of how influential one of our all-time favorite trends Earth Color Trend AW2016/17 has become. This story of Earth Color Styling with Tina Hellberg tracks back what we predicted already a year and a half ago. Stylist Tina Hellberg’s work for Elle Decoration reflects a rich earthy palette in a tone-in-tone style that is very much on vogue now.

What clearly differences her work is the Indian Yellow, a pigment that was already used in the seventeenth and eighteenth century in Rajasthan. It came to Europe in the form of powdery balls with such a strong scent if could be sensed through the package.

Indian Yellow was used in India  to paint walls, houses and railings, and even sometimes to dye clothes. But truth is the smell was so intense, it was hardly used. The pigment was produced when nourishing cows with water and mango leaves only. Their luminous  yellow urine was boiled down by the gwalas (milkmen), strained and rolled into balls that were gently toasted over a fire and left to dry out in the sun. You can find this and similar stories in this book.