Online CBD retailer Standard Dose has opened the first tranquil self-care space in the middle of New York City dedicated to the cannabis-derived compound, that is at the top of wellness trends these days. The brand is committed to elevating wellness by harnessing the natural benefits of CBD.
Cannabidiol compound derives from hemp and works by regulating our body’s endocannabinoid system, ECS. This biological system is responsible for our stress and anxiety levels, memory, sleep patterns, pains and inflammations, among other essential physical and emotional processes that maintain our internal balance.
Standard Dose wanted to create a retail CBD zone that could bring the ethos of the brand into a physical space where people could sample and discover new, trustworthy components for their wellness rituals, as well as tranquil oasis in the middle of a New York City.
Spread throughout a three-story space in NoMad, the Dose is a wellness experience opened to anyone who’s interested to explore their curation of CBD and plant-based products, book wellness services, and spend time in a calming, Mediterranean-inspired space, complete with a cactus garden, therapeutic skylight and rooftop yoga.
Anthony Saniger – Standard Dose founder – together with SR Projects architect designed the store with one idea in mind: creating a physical manifestation of the company imbued in a calming atmosphere. They chose a pale-hued palette dominated by neutral and light pink to create this pacific environment. Arched doors and niches together with other rounded elements also helps to underline the embracing feeling of the space.
The tea bar is one of the main areas: here they serve custom blends for detox, immunity and healing that customers can enjoy next to the grey concrete terrazzo counter. Past the tea bar is an intimate meditation space where people can unwind and reset before work, after work and even during for a quick focus or recharge session. The zen ambience is enhanced by a therapeutic skylight installation that mimics the behavior of the earth. This type of light is proven to support mental restorative processes, reduce stress, heighten a sense of comfort and emotional wellbeing, and enhance cognitive functions.
As other companies in this growing industry, they also try to educate their customers because they believe in fostering an open conversation about CBD and its benefits is adamant to grant their physical, emotional and mental wellbeing. In keeping with their belief in transparency and education, all visitors have access to in-store educators who can help answer questions about CBD and plant-based products, and help select the most relevant items for their goals.
As we have seen before in our Lab trend post, beauty and health are becoming almost synonyms and part of our society are trying to find always new ways to optimize one’s health. At the same time, we are more and more focusing on wellness rituals able to bring us the necessary peace of mind we need to face our everyday life.
And CBD offers, at the moment, a very interesting option for both. As inflammation is the root of all evil, whether that’s acne or the signs of aging, the CBD anti-inflammatory effects make it particularly interesting for the beauty industry. On the other side, it is also the hottest new medicine in mental health a for its ability to regulate our stress response.
