Get a Free Edit on the imm Cologne 2018 Trend Lecture

Trend Lecture Free PDF 3 Lifestyle TRneds 2018/19 Gudy Herder

If you couldn’t come to this year’s imm Cologne fair, here go the good news: We filmed a short video and have prepared a download of a free edit on 3 Lifestyle Trends 2018/19 I was sharing during the lecture. The pdf does not include the full presentation which I like to explain when on stage including all projects you can see on the images. However, you get a very good impression on the content, colors and drivers.
For a further understanding, I will soon release one of the three trends on the blog in detail. If you are on our list, we will let you know.

Here goes the download link (click on the image below) in case you could not make it and are still interested in reading about “Knowmad“, “Maximum” and ” Equilibrium“, why they are relevant, what color palettes they embrace and what expectations the targeted end consumer has towards brands who relate to these three trends in some way or other.

I hope it is inspiring and useful (click on the image).

 

 

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IT'S TRENDING / Pantone Color of the Year 2023

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