How To Create A Mood Board That Works As A Business Tool

The complete online course that helps to set up a mood board that looks great, transmits a clear message, and sells your project. 

 

Are you looking for an e-course that shows you how to mood board with intention and strategy so you gain focus in any creative process and can offer a more memorable experience to your clients when presenting a project?

You know we are entering a decade where more empathic dialogues need to be created. A haptic mood board offers a different kind of discussion presenting a sensorial experience, and you'd like to learn a methodology.

We all live in a moment of digital over-stimulation and need tools to get to conclusions we (and our clients) can visualize. You get stuck in making decisions during creative processes and look for
techniques to step into action.

You are already moodboarding, the technique is not new to you, but it comes from a perspective of intuition, and you would like to improve your skills with some more strategy.

You are looking for ways to stand out on a competitive market and go that extra mile
your audience will acknowledge and
appreciate.

A haptic mood board is an activator, communicator, and solution-driven business tool that helps you and your clients to pre-visualize creative processes.

Click to play:

Are you ready to start?

Analyze, Create, And Present With A Three-Step Program!

279€ (before VAT)

THE 3-STEPS PROGRAM

This course does not show you only How To Mood Board.

 

Instead, you will learn that a mood board is an efficient business tool through a methodology 

that has been practiced by more more than 2.000 students to date.

 

1
analysis

Start with a first analysis of your project to identify your core messages and what you’d like to transmit.

2
create your mood board

Translate your analysis to a hands-on mood boarding part implementing composition techniques.

3
PRESENTATION

Learn a formula that includes three messages to present your work with confidence.

The process

1. The Analysis

The failure-proof way to kick-start a mood board AND GAIN CLARITY FROM THE VERY FIRST MOMENT

The Analysis-Mood Board Academy

Most people start moodboarding right away without planning on the message they want to transmit.

 

Learn how to mind-map your project before you start with a hands-on mood board process. 

 

The road map is the base of the entire course and will help you draw conclusions and guide the design of your mood board.

” Gudy has exceeded all my expectations for this course! 

Now we can understand the essence, meaning, and why of a mood board.

Starting with a mind map had never made more sense than after this masterclass.”

 

Carlos Gimeno | Soul Arquitectura Interior

” This program is extraordinary! It helped me untie some of the knots that were blocking me, and I know now that the mood board technique opens up an infinite world of inspiring and communicative potential.”

 

Carla Sullà | Textile Artist

Gudy-Herder-Mood-Board-Academy

Have you ever wondered what’s the secret to a great looking mood board? These ten techniques will help you to create an attractive storytelling and answer some of the following questions:

  • How can I group individual stories on one board?

  • When should I repeat an element?

  • How can I group individual stories on one board?

  •  How can I integrate text, and when is it the right moment?

  • Why and how can overlapping become effective?

  • Is there a rule or tip for using transparencies?

  • How to integrate a technical document without giving too much focus?

The process

2. Ten Composition Techniques

that help you design a balanced, easy-to-create, and amazing looking mood board.

The process

2. Ten Composition Techniques

that help you design a balanced, easy-to-create, and amazing looking mood board.

Gudy-Herder-Mood-Board-Academy

Have you ever wondered what’s the secret to a great looking mood board? These ten techniques will help you to create an attractive storytelling and answer some of the following questions:

  • How can I group individual stories on one board?

  • When should I repeat an element?

  • How can I group individual stories on one board?

  •  How can I integrate text, and when is it the right moment?

  • Why and how can overlapping become effective?

  • Is there a rule or tip for using transparencies?

  • How to integrate a technical document without giving too much focus?

” This program is extraordinary! It helped me untie some of the knots that were blocking me, and I know now that the mood board technique opens up an infinite world of inspiring and communicative potential.”

 

Carla Sullà | Textile Artist

The process

3. The Presentation

You have finished your mood board. it looks great,  well-balanced and you are ready to share your work. Now what?

Get your client’s attention in a matter of seconds when communicating your work and presenting a tactile mood board.

 

You will learn an easy-to-practice formula that prepares you for your presentation so you can step into your meeting with confidence when showing and explaining your mood board. 

“Who thought that presenting could be that smooth? Presenting has never been my strongest skill, but the guidelines are easy to follow instructions giving you all the clues “. 

 

Lucy Gallagher | Graphic Designer

 

The Tactility Trend is more relevant than ever inviting to touch and provide a different sensorial experience.
Our desire for haptic interaction will be accelerated at the beginning of this new decade, and a tactile mood board is an all-embracing response.

Gudy Herder

Course material

What is included

Videos

10 Composition Techniques are explained through different types of video formats.

'How to' sessions

Gudy will guide you through the 3-step program in front of the camera
(recorded sessions).

PDF's

Some of the sessions come in pdf format for you to download.

Worksheets

The learnings of the first and third part of the 3-step program will come with worksheets to create the specific analysis and presentation you need for your project.

Bonus

The questions all students have asked the most.
Review of finished mood boards.
Ebook Three Student Projects.

Learning Path

Module 1

INTRODUCTION

A short and heart-felt WELCOME and the why of this course.

A sum-up of the course content and how to use it

A mood board is useful and efficient for different reasons. Learn in this clip the two main ideas why we create mood boards.

See +10 arguments why we believe a tactile mood board to be more very powerful.

Module 2

THE ANALYSIS

The Analysis of the project that you’ll pass on your mood board is as crucial as the hands-on moodboarding part itself. It gives you perspective on how to translate your core messages into materials.

This clip describes one of the most powerful tools you can use before creating a mood board.

In this recorded session, you’ll see Gudy creating a mind map based on one of the trend reports published at Eclectic Trends.

You can download these worksheets and work on your mind map before you start the moodboarding process. They are the backbone of the entire course.

Module 4

COMMUNICATION

Creating a mood board and communicating your work is not the same process and requiere different skills. You will learn a simple and efficient formula to present your mood board.

You’ll see Gudy presenting applying  the formula of lesson 20.

These worksheets share the presentation formula for you to practice.

Module 5

BONUS

How many different composition techniques can be shown on mood board?

Module 6

NEXT STEPS

What you might now know about Gudy yet…

25

Lessons

19

Videos

All

Skill Level

English

Language

Learn how to provide 
a memorable experience with a haptic tool

279€ (before local VAT)

My Experience In A Few Numbers

1
Students in online and offline courses
1
countries we've sold online courses to
1
years of Moodboarding experience
Gudy Herder Mood Board Academy

About

"This is the course I was looking for five years ago."

Gudy Herder is the founder of the trend agency Eclectic Trends.

Structuring of concepts is the backbone of any trend research, and the most used tool to gain clarity on a trend story is a haptic mood abord.

In 2015, Gudy was invited to present moods board at a trend agency in London. And though she had been moodboarding for two decades already, she felt like wanting to improve her skills and find a more academic background for that presentation.

It came as a surprise that there was anything on the market that suited her needs. Mood boards had helped her, the team, and clients to gain clarity for years, so she decided to share her knowledge and design the first 4-hours workshop program. 

This program has evolved into a business program where students from all over the world fly in to spend one day in Barcelona.

How To Create A Mood Board As A Business Course That Helps To Sell is now a translation of the offline masterclass, and it comes with a few extra lessons.

The same and similar content has been taught to creative teams at IKEA, Grohe, Cosentino, and the European Design Institute, among others. Inditex, Mango, or Akzo Nobel are a few brands that send their teams to learn this technique, too.

 

Kind Words From A few Students Who Have Joined The Program

FAQ

Do you have a question about the course? If so, please refer to our FAQs below.
If you need further support, please contact us at info@moodboardacademy.com

We’re releasing the course on Monday, 15 at 3 pm (GMT+1). 

Until that moment, you can purchase with a pre-sale price. You will be notified on Monday once the program is ready to access.

How does a lifetime sound?  You can access any time by logging into our platform where the course is hosted (Teachable) and progress at your own pace. 

No, this is an individual program. I do work with a few students per year during the one-day off-line masterclass.

I am afraid, this is not not possible. Your enrollment gives you lifetime access but this is only you. The course is not meant to be as an educational content for other users. If you need access for more people, please contact.

Please read this sales page carefully, the course program is specific. If you have any doubt, contact previously before your purchase. This is a digital program, and once purchased, we do not refund.

Please consider the material we provide for your use only. We encourage you to create your own branded worksheets with a fresh spin according to your style.

The online course covers the program of the (offline) one-day masterclass and offers a few additional  features (composition techniques). It does not include the chance to work with Gudy one-on-one or receive feedback from fellow students.

Yes, you are able to download any written course materials. The video tutorials are not available to download, they are always available to watch on the course platform.

No, you don’t but it helps if you are familiar with the concept of what a mood board is. All we ask you is to have a project you can work with to practice the learnings. It doesn’t matter if it’s a real project you’re working on or not.

If you require a VAT receipt, please contact info@moodboardacademy.com

Yes, there is a quite some difference.
The starter course covers first steps, it is a great basic course, all you need to consider is that it was produced in 2015. 
The How to Create A Mood Board As A Business Tool course is a direct translation of the one-day masterclass we celebrate in Barcelona twice a year. This program is complete and updated. You don’t need previous moodboarding skills.
If you however feel that a shorter first kick-off is all you need, then the starter course is fine.
Please consider that once this new program is released, the starter course will be taken down.
You still have access to the starter course if you already have purchased this product, it stays on the same platform. All you need to to do is access with your login credentials.

This course is for you

if you need a business tool that brings clarity during creative processes and you’d like to engage with your clients on a different sensorial level.

Furthermore, the course is designed for interior designers, architects, entrepreneurs, shop owners, bloggers, stylists, photographers, wedding planners, project managers, artisans, all design disciplines (interiors, graphic, fashion, etc.), and anyone curious working with creative processes.

 

This course is not for you

if you plan on learning or improving your digital mood board skills; the program is entirely dedicated to haptic mood boards.

if you expect feedback from your instructor; we have an offline program that takes place twice a year in Barcelona where a small group of students come together to work with Gudy. 

Here go a few student remarks

Why offering haptic mood boards to an audience

I've come to realize that many people are not able to visualize results and go beyond a simple idea.
Lidia Pujol
We wanted to create a mood board to be able to synthesize and capture on one single support all haptic elements of inspiration and materials of a project we currently work on in the office.
Núria Vilallonga
I like my projects to tell a story. I feel I can convey my intention in a much clearer, simpler, and more emotional way.
Estefanía Lusquiños
I was looking for a technique that would help our clients visualize pre-projects, and simultaneously be a facilitator for our team to make decisions. It's a win-win tool for both the provider and the client.
Edith Haussner