mood board academy
to create
a mood board

Welcome to our community of folks who understand the value of working out ideas here in the analog world.

Nothing against the digital world (after all, we are talking to you from a  digital device right now), but there’s something magical about using your hands to work with materials and colors.

Please explore below our online course, masterclasses in Barcelona and materials boxes.
Innovative materials masterclass-Eclectic Trends


Think Tank of Innovative Materials 2024

A new program

My vision is clear – the growing interest in understanding available material solutions and embracing innovation asks for more information.  With the burgeoning demand for sustainable materials, becoming materialists is imperative.

This one-day masterclass in Barcelona is a lively, educational, and hands-on session where mutual learning takes center stage. We play, discuss, and create with innovative materials.

In the upcoming days, we’ll keep you posted on the progress, unveil the venue, and introduce a guest speaker you will love if you hop onto the waiting list  below.

Mood Board Boxes

SHOP: The Color & Samples Kits

20% off!
Our Christmas treat for you until December, 22.

Build up your materials library and explore our boxes full of inspiring and high-quality materials.

The Online Course

In English

You can currently find  two ecourses:

“This is the exact offline class I was looking for seven years ago when I needed to present convincing concept boards in an agency in London.” - Gudy Herder

We translated the one-day masterclass which takes place in Barcelona into an online format.

You will enroll in the most comprehensive ecourse on the market that shows you how to mood board with intention and STRATEGY.

Gudy shows you how to  gain CLARITYand focus in your creative processes.

By the end of this online program, you will be able to offer a more MEMORABLE EXPERIENCE to your clients when presenting a project.

30% off!
Our Christmas treat for you until December, 22.

Masterclasses in Barcelona

The One-Day Experience!

La Masterclass en vivo y directo

Presencial en Castellano

Te apetece volver a las experiencias en vivo y directo (y a quién no)?
¿Qué te parece pasar un día screen-free en Barcelona para dedicarlo a tu proyecto empresarial o personal aprendiendo a crear un moodboard táctil que no deje indiferente a nadie?

The one-day Masterclasss in Barcelona

English Class Attendance

Are you craving being back to onsite workshop experiences?

How about spending a screen-free day in Barcelona where you work on your individual business project and learn how to create powerful haptic presentations that will wow your clients?

Mood Board Course on Domestika with Gudy Herder

Gudy Herder is the founder of the trend agency Eclectic Trends.

Structuring concepts are the backbone of any trend research, and the most used tool to gain clarity on a trend story is a haptic mood board.

In 2015, Gudy was invited to present mood boards at a trend agency in London. And though she had been moodboarding for two decades already, she felt like she wanted to improve her skills and find a more academic background for that presentation.

It came as a surprise that anything on the market suited her needs. Mood boards had helped her, the team, and clients to gain clarity for years, so she decided to share her knowledge and design the first 4-hours workshop program.

This program has evolved into a business program where students worldwide fly to spend one day in Barcelona. Companies such as Inditex, Mango, or Akzo Nobel are a few brands that send their teams to learn this technique during the one-day masterclass.

Gudy also teaches tailored workshops to creative teams at IKEA, Grohe, Cosentino, and the European Design Institute.

"It doesn't matter if you call it a mood board, trend panel, sample board, product panel, or previsualization. The naming is not relevant. Instead, how to spark that engagement and flowing dialogue with a haptic tool counts. ​
Because stimulating senses in our audience
is what counts most now."

gudy herder


The Blog


Don’t expect the common on-time delivery a specific day per month.

It’s a casual format. We send this newsletter out only when we have news…

…such as new drops of our Materials Boxes, inscriptions that open for the (very rare) masterclass, CMF projects we have designed for clients and we explain how, and the occasional inspiration we hope is useful.