IKEA Japan launches a 10 pieces clothing and merchandising line

IKEA Japan launches 10 pieces clothing and merchandising line-Eclectic Trends

After the famous incursion of the blue Balenciaga bag (2.000 USD) based on Ikeas’s FRAKTA plastic shopper (0,99 USD), it was just a question of time; the Swedish home-furnishing giant would react. IKEA Japan launches 10 pieces of clothing and merchandising line

The first-ever clothing and merchandising collection, which applies the official IKEA logo as its primary design, uses the same philosophy of home-furnishing, with simple, everyday takes on clothes and accessories. The barcode motif gives the nod to the best-selling product we all know and have had in our homes at one point, the BILLY bookcase. This line includes t-shirts, hoodies, all made of 100 percent sustainably-sourced cotton, two water bottles, an umbrella, two towels, and a tote bag and is set to be expanded further in the future.

‘EFTERTRÄDA’ is Swedish for ‘successor’. Could our clothing and accessories line succeed in our home furnishing solutions?”
IKEA

 

 

Although developed in close collaboration with IKEA of Sweden, Eferträda is exclusively available in Japan and inspired by, and made for, the people of Tokyo who collaborated for the lookbook showcasing the line inside their own homes.

 

IKEA Japan launches 10 pieces clothing and merchandising line-Eclectic Trends

IKEA-Japan-launches-10-pieces-clothing-and-merchandising-line-eclectic-trends

 

 

How about some extra inspiration?

Leave a Reply

Your email address will not be published. Required fields are marked *

IT'S TRENDING / Pantone Color of the Year 2023

In this eBook you will learn who decides which color makes it into the new Color of the Year, how the process works, its duration, and the biggest misconception Pantone still faces all these years.
We share color codes, the story of the AI-generated visuals this year, and why a beetle is the superstar of this year’s inspiration.

Follow our Wednesday Journal

Receive your dose of inspiration, education, and downloadable resources. By signing up now, you will access the last three editions.

The Mood Board Academy on Instagram

Mood Board Creation: Learn How To Effectively Communicate

Online Courses - English

You’ll find now a very complete starter program, which comes subtitled in eight languages. You will learn:

  • why haptic moodboarding becomes more relevant and effective in 2022 
  • how to create a balanced board that not only looks good but works as a memorable communication tool
  • that I do not start a mood board with the creative hands-on process but with a thinking process and a formula
  • how I used that specific formula in a business project, which I share with you