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IKEA offers a wellness collection for the home

IKEA unveils wellness collection for the home

Global trendsetter IKEA unveils a new collection of wellness.  Our homes continue to be a multi-faceted space where we spend more time than before the pandemic. Wellness has entered not only our bathrooms but can be found throughout the home, represented in devices and daily rituals.

UK consumers spend 66 more minutes on average at home every day compared to pre-lockdown in 2020 – a total of 18 hours and 43 minutes daily, according to IPA TouchPoints 2023. We still live very much in the era of The Elastic Home.

Showcased at Miami Art Week 2023, IKEA introduces DAJLIEN, a limited home training collection with 19 versatile products that support movement in everyday life and enable people to create healthy habits at home. DAJLIEN is set to be launched in January 2024.

The collection is built on insights from visits to homes in New York, Chicago, London, and Shanghai, where IKEA has learned about experiences linked to working out at home. The findings highlight common challenges connected to

  • motivation,
  • Limited space,
  • time constraints,
  • and the discomfort many feel when working out at a gym.
  • At the same time, exercise products are seen as bulky and can clash with home decor.

 

As a daily solution provider and analyzing these challenges of exercising at home, IKEA set out to explore how to enable better and more accessible workouts in our living space. The result is a collection developed through the belief that if it is made easy, people can exercise every day with smart, beautiful, portable fitness products. And a functional wooden bench that doubles as storage can become a coffee table – that’s how intelligent IKEA’s designs can be.

 

“Not everyone feels safe or comfortable going to a gym and at home we often deal with small space and time constraints. DAJLIEN was born from the desire to find smart solutions that address these limitations and help people create a convenient and motivating place for exercise. We wanted to create smart, beautiful products to inspire and redefine training as a fun, easy and natural everyday activity.”

Sarah Fager, Designer at IKEA of Sweden

 

DAJLIEN extends beyond fitness gear to include recovery and stress relief products, including an air purifier, yoga straps, kneepads, a massage ball, and a portable Bluetooth speaker, all in soft and soothing shades. It also offers several wearable pieces, like slippers and two distinct ponchos, for post-workout relaxation and wellness.

IKEA unveils wellness collection for the home

IKEA unveils wellness collection for the home

IKEA unveils wellness collection for the home

IKEA unveils wellness collection for the home

IKEA unveils wellness collection for the home

IKEA unveils wellness collection for the home

 

The global launch of the DAJLIEN collection is scheduled for January 2024 and will be available for six months or until supplies last.

 

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