We are happy to see that IKEA continues to inspire and to present innovative projects reducing waste. On this occasion, IKEA and MUD Jeans, a Dutch denim company, have teamed up to give recycled denim a new life by using it to develop KLIPPAN sofa covers sold in 9 European markets.
According to Piotr Jakubiak, Deployment Leader at New Business and Innovation Deployment, IKEA of Sweden, the KLIPPAN Sofa is an iconic IKEA product. By offering new sofa covers made from recycled materials, they can help customers renew their sofa and reuse materials. This simple action will give new life to the sofas and worn jeans.
Each new KLIPPAN sofa cover contains 40% of post-consumer recycled denim, equivalent to two pairs of old jeans. Compared to the industry standard denim method, each cover made with this post-consumer denim saves 27,000 liters of water and reduces the carbon footprint by 67%.
MUD Jeans is a denim brand based in the Netherland and a pioneer in circular textiles with a proven and certified positive impact. IKEA and MUD Jeans want to accelerate the change of adopting circular business models by working together. More products made by post-consumer recycled denim are in the development process and will meet customers soon.