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IMM Cologne 2018 – My Trend Lecture on 3 Lifestyle Trends 2018/19

3 Lifestyle Trends 2018/19 vie Eclectic Trends

I hope you had a wonderful festive time and if you are planning already 2018, this post might be interesting. I am giving a Trend Lecture on 3 Lifestyle Trends 2018/19  at the IMM Cologne on January, 17, and would like to invite you to come over and attend the trend conference. I have 20 tickets to give away, and all you have to do is leaving a comment at the end of the post so I know you are interested.

If you can’t make it, here goes a little sneak peek of “Knowmadism”, “Equilibrium” and “Maximum” being the titles of the three topics the lecture covers.

But this is not meant to be an inspiring visual trend conference only. The idea is to share the main drivers behind these trends, what products and services end consumer are craving today and how brands can and should adapt.

3 Lifestyle Trends 2018/19 vie Eclectic Trends



A new ethos is emerging in which we enrich our live through experience. Making time for enjoying the present and for self-discovery, we seek to define our lives with less property, and simple designed products and services.

Across art, design and music the belief is growing that CULTURE can be a stronger unifier than the country and its politics. Knowmads become cultural ambassadors taking knowledge and creativity wherever they travel and live for a certain moment of their life, eager to change society and contribute.

Trend Lecture on 3 Lifestyle Trends 2018/19 with Gudy Herder

Entropika Lab



In our increasing quest to create a state of happy balance, we are spending more on less with an increasing focus on what makes us feel good. Brands that prioritize and communicate accordingly on responsible and conscious consumption will attract new mindful consumers, more likely to repeat.

The future spins around design and innovation with purpose, products, and services that embrace and cherish quality and longevity.


Trend Lecture on 3 Lifestyle Trends 2018/19 with Gudy Herder




This trend talks about pushing pleasure and self- love to the absolute max. This end consumer demands products that flatter their personality.

They are self-confident, know how to mix and match and don’t care about what others might say and favor aesthetic codes including a seductive color palette.


Trend Lecture on 3 Lifestyle Trends 2018/19 with Gudy Herder


If you’d like to attend the Trend Lecture (delivered in English), please leave a comment below. The entrance ticket is valid for January, 17 only. If you plan to come earlier or stay longer, you will need to get an additional day ticket.

The draw closes on December, 29, 3pm (GMT+1), you will be informed via email, and I’d like to ask you to only join in if you really can make it redeeming the ticket since I have quite a few requests this year and maybe someone else could go in your place. Thank you!



How about some extra inspiration?

23 Responses

  1. Hallo liebe Gudy,
    ich durfte bereits einem Deiner Vorträge auf dem Best of Interior Award in München lauschen und würde mich freuen wenn wir uns auf der IMM wiedersehen und es wieder spannenden Input zu Trends und Farben gibt. Liebe Grüße aus Köln sendet
    Esther Ollick von Retro Interiors

  2. Dear Gudy, I would love to come to Cologne to see and hear you talk about
    trends and how they should be adapted.
    Would it be possible, if there is another space left, to bring a friend who’s a Graphic Designer? It would be a great surprise and a shared experience.
    What a great way that would be to start of a creatieve and inspirational year!
    Kind Regards Miriam – Art Director
    The Netherlands

    1. Tell your friend to sign up too, I need to have everyone registered on one platform. Thank you! If you are the lucky winners, I’ll let you know on December, 30. #fingerscrossed

  3. I would love to attend your lecture, Gudy. I am toughed by the topics above. The eager for personal growth, which I already see within people around me, will be visible in the trends for the near future. (As a Graphic Designer it would be great if I could join with my colleague Miriam, who registered just above.)

  4. Hey Gudy,

    I was so sad that I couldn’t come to Barcelona this year, but now you are coming to my beloved hometown Cologne! I will visit the IMM on the 17th for sure, so it would be awesome to attend your lecture.
    Enjoy your days off.

  5. Hey Gudy, these news are amazing ! Have missed you once at imm. I follow your work already for a long time and would love to attend.
    Wish you a happy and healthy new year!
    Best, Karina

  6. Dear Gudy,

    I would love to hear you speaking and your ideas considering the new trends! I met you the first time last year and was blown away by the way you present your ideas and your power woman attitude! I am very excited to hear the ultimate Must-haves and to get inspired from you. Best greetings and a great and creative start in the new year.
    With Love Aurelija

    1. Hi Aurelija, I am sorry but the draw is already closed. But if you attend the show, you’ll see me anyway. In case I lecture next year again, stay tuned to the giveaway, I hope you can join. Best wishes.

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