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India Mahdavi’s colorful world for La Durée

la-duree-geneve-quai-des-bergues-india-mahdavi

La Durée famous for its macarons, is a French luxury bakery and sweets maker house created in 1862. It is one of the world’s best-known premier sellers of the double-decker macaron, with an astonishing quantity of fifteen thousand sold every day. The French Maison has asked architect and designer India Mahdavi to create a new concept in Geneva inside the Four Seasons Hotel.

Shades of a pinkish lavender and forest green combine with sexy curving shapes of the puce bench seats, which are set against a background of black and white diamond-motif tiles to create an elegant ambience. Basically everything such as the allover round shapes and color palette used echoes the design of their famous macaron sweets.

A very trending color combo: India Mahdavi's new concept for La Durée

© Photo Annik Wetter

A very trending color combo: India Mahdavi's new concept for La Durée

A very trending color combo: India Mahdavi's new concept for La Durée

© Photo Annik Wetter

A very trending color combo: India Mahdavi's new concept for La Durée

© Photo Annik Wetter

A very trending color combo: India Mahdavi's new concept for La Durée

A very trending color combo: India Mahdavi's new concept for La Durée

In our digitized world, Mahdavi explains, “we need tenderness”, which she achieves with any of her highly instagrammable projects be it the often posted Sketch to the new REDValentino store on Sloane Street. Her favorite fabric to use is velvet which she says, “is supposed to make you feel good and to feel happy! Anything that engages your senses is interesting.”

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