We’re happy to share today a free trend report and download of It’s trending: The rise of CBD based products. Taking into consideration how much CBD based products have been booming during 2019, it was about time to dedicate a few lines today. Let’s start with some background data.
The market of CBD and hemp has experienced a significant rise over the last years in the U.S.A. but like any new fast developing market, also some confusion. The confusion started some years ago and intensified in 2018 when a Farm Bill lifted a federal ban on hemp production, previously considered a controlled substance as heroin.
Hemp, also known as Cannabis sativa, is a plant belonging to the family of Cannabaceae. It has been cultivated for its fiber and edible seeds. Hemp should not be confused with the cannabis plant, the source of the most common marijuana
Hemp should not be confused with the cannabis plant, the source of the most common marijuana and hashish.
All of these products, though, contain THC (tetrahydrocannabinol), the psychoactive component. Under the federal law, CBD oil, processed from the hemp plant, is legal as long as they contain no more than 0.3 percent of THC. It can be sold as a cosmetic ingredient but not as an ingredient in a food, dietary supplements, or animal food.
We’ve observed some misleading concepts which are created by the difference between most of the states’ laws that do not match the new federal rules yet, leaving the industry, police, and prosecutors to work in a grey area.
Regulation in the European Community, however, says that certain CBD products are regulated more heavily than others and different rules apply in different countries.
In early 2019, the EU released a “guidance,” stating that CBD products are considered “novel foods.” It can take up to 3 years for a “novel food” to be approved in the EU. The latter has created some compliance issues for countries already freely selling CBD.
As a result, there has been a rush in the market worldwide and a challenge understanding which sources are trustworthy when it comes to transparency, cleanness, and quality of the product. The impact of such a fast-growing market, with research still on the making and new frontiers of use, can also be seen by the existing companies dedicated to understanding the CDB implications 360°.
For instance, CBD-Intel, located in Barcelona (Spain), provides research and market analysis on regulations, legal matters, and quantitative data just for the sector of cannabidiol (CBD), worldwide.
Half-banned, half-allowed, for many still a puzzlement. But it’s trending, as the rise of CBD based products makes it a booming market. There is a constant investigation on new possible scenarios on a periodical basis, so we’ve been looking around and found some inspiring examples to share.
1//dosist – Cannabis Wellness Experience
dosist’s‘ second wellness experience, located in West 3rd Street, West Hollywood- Los Angeles, is a destination that aims to educate global consumers.
A trained guide welcomes visitors and customers that will walk through the products and the message the brands wants to bring forward.
The design of the space is in-house, a minimal interior with white-washed maple wood. The only colors that stand out are those referring to the different cannabis formulas: bliss, sleep, calm, relief, arouse, and passion.
Images courtesy by dosist
They offer the possibility to admin the intake through the dose pen, a dose-controlled device that delivers 2,25mg dose every time. Or the dose dial, a dose-controlled and child-resistant device that delivers 3,7mg dissolvable tablet to place under the tongue for faster absorption.
2//Dockside Cannabis retail shop
Photography: Andrew Pogue
Dockside Cannabis owns several shops around Seattle. Graham Baba Architects designed the inner and outside retail space.
The idea was to create a friendly shopping environment and educational space about cannabis. The layout of the shop, provides a sizeable exposing area, with a see-through solution to comply with the local “no touching” regulation.
The open space and the large windows facing the exterior want to create an open and welcoming environment. Dockside wants to be a place where “there is nothing to hide.” Their goal is to destigmatize the use of cannabis and its products. Dockside Cannabis has an open space structure; the primary material is wood, plus a spacious outdoor deck for events.
The timber frame trusses have some skylight, making the shop well-lit. Wood is used throughout all the shops: maple, white oak, and plywood, humble, and straightforward materials.
3//Broccoli: A Magazine for Cannabis Lovers
Designer: Diana Lynn Vandermeullen
Broccoli is an international magazine for cannabis lovers created by women who love weed. The cover below (No.7) is a statement of how a different perspective on cannabis culture can be presented,
Pop, eclectic, fun, with a different design vision, the magazine encourages the discovery and an intelligent appreciation of cannabis through explorations of art, culture, and fashion.
4//Fine Healing Goods
Rachel Daugherty is the founder of Fine Healing Goods. While searching for CBD items for her spa, Daugherty was exposed to the various CBD products available in the market. She encountered many that weren’t clean or classy.
The latter is the reason why all the goods of the line of healing goods come from certified organic partner farm and GMP-certified lab in Colorado, USA. All products have been 3rd party tested before and after production and contain less than 0.3% THC by weight volume.
Daugherty wants to help to ease the guesswork and exclusivity out of the hemp wellness stigma – making it a friendlier, more-embraced option for a broader public. The packing is carefully chosen not only to be beautiful but also to have a reduced impact on the environment, minimizing production and manufacturing footprint. They use recycled paper boxes for shipping, biodegradable tissue paper, water-soluble corn packaging, glass containers, and soy ink.
The end mission of Fine Healing Goods is to encourage people to see cannabis differently and help people to embrace a new era of plant-based healing.
5//Beboe Shop: Luxury Cannabis
Beboe shop is a luxury cannabis brand founded by Scott Campbell, a tattoo artist well known among celebrities, and based in Los Angeles.
The brand started out selling vape pens and pastilles, but now is turning its attention to the beauty industry.
Beboe starts to be known as the Hermès of marijuana as it launched, in April 2019, two products. A serum, a facial cream, and counting, to approach skincare from a deep understanding of cannabis and cannabis education.
They collaborate with certified laboratories when it comes to CBD and with beauty companies that also happen to be investors of Beboe.
Scott Campbell is a tattoo artist and a very aesthetic-driven person. So he has paid attention to every detail of the products and its visual outcome. He also thinks that when it comes to products containing CBD or THC, it is essential to design the outside as thoughtful as what is inside.
6//Lord Jones: CDB candies
Design: Werner Design Werks
Robert Rosenheck founded Lord Jones in 2013, and it can be considered one of the firsts to develop cannabis products in California. He soon understood the positive effect of CBD, so he decided to dedicate his job to destigmatize cannabis while creating an aspirational brand.
Nowadays, Lord Jones is one of the most known brands, with a broad range of products for skincare to edibles.
The brand made a massive step into Brik and mortar when it became the first CBD based product to be sold by Sephora.
They are now known for their Ecuadorian chocolate and gumdrops infused with CDB. The package, curated by Werner Design Werks, has a gracious old-fashion look, giving to the content a feeling of luxury.
The CBD gumdrops come in an old fashioned artisanal style box, they are made by hand in small batches from five simple ingredients: natural fruit flavors, gelatin, citric acid, sugar, and the finest broad-spectrum, phytocannabinoid-rich CBD extract. One candy drop for a relieve stress moment, to fight anxiety and promote a calm sense of wellbeing.
7// Hemp Koala: CBD gummy bears
Hemp Koala was launched because it was hard to find quality hemp products in the market. Many of the popular hemp products lacked third-party testing, had very saddle positive hen consumed and had some dubious ingredients.
With fun and young design, Hemp Koala takes very seriously the quality of the CBD used, and it’s transparent about it. On the website, it is possible to find a page dedicated to the lab results of each batch to assure customers that the quality is the best.
If you would like to know more about what It’s Trending, please see previous reports.
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