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TREND LECTURES
YOU CAN BOOK

We live in a moment of overwhelming information coming from an unprecedented number of sources and platforms.

 

A well-structured Trend Lecture joins the dots and allows you to see ahead.

 

Our 15-60 min. sessions are designed to inspire, educate, give food for thought and enable your teams to take strategic decisions. 

THE ERA OF SELF

After months of semi-liberty, we’ve come to terms with the fact that taking care of our self includes more than celebrating mindful practices. 

The meaning of care has expanded in 2020 inside and outside our homes. We have become self-taught experts in wellbeing and self-care thanks to newfound daily routines.

 

The use and relevance of rooms in our homes has shifted, open plans are closing up again in search of some privacy. The comfort we feel inside our homes is a feeling we do not want to compromise when stepping outside.

 

Going analog and living with smart technologies with higher degrees of autonomy will be the next breakthrough in finding balance.

 

But what does ‘care’ mean for end consumers now, and how can any brand react? 

 

In this session, Gudy will unpack four characteristics of the emerging Care Economy and equip you with keys to better understand and engage with clients who are not interested in mere transaction-based communication anymore.

“Care consists of everything that we do to maintain, continue, and repair our ‘world’ so that we can live in it as well as possible. That world includes our bodies, ourselves, our environment, all of which we seek to interweave in a complex, life-sustaining web.” – Joan C. Tronto – Author of Caring Democracy

60 min. lecture || Online or In-House

#Wellbeing

Photo: Sivak Partners

What makes a purpose-driven brand in 2022/23?

A purpose is an intrinsic belief and essence that makes a brand memorable and unique.

The majority of consumers believe that brands should help them make a positive difference somehow.

 

By standing for something bigger than products or services they sell and tuning into customers’ reinforced values, brands have the chance to connect with consumers on a deeper level.

 

In this short inspirational talk, you will learn about three rising themes of purpose and how they live within organizations. 

15 min. impulse talk || Online or In-House

#ConsumerBehaviour

Photo: Eileen Fischer

THREE LIFESTYLE TRENDS 2022

What do we need to know when we consider Health, Urbanization, and Sustainability to be driving forces in our daily lives?

Once self-sufficient, these three Macro Trends are intrinsically intertwined today with answering consumer needs and invite to be examined as a collective.

We see an increasing holistic health approach in city planning.
Urban Agriculture grows, and so does the idea of community care.
Residential buildings become green autonomous clusters.
The comfort of our homes needs to be taken to public spaces.
Boundaries between industries are increasingly blurring with the main leitmotiv of ‘People First.’

 

This 60 min. lecture gives you a comprehensive view of three Macro Trends and their impact on our lives inside and outside our homes.

60 min. lecture || Online or In-House

#MacroTrends 

Photo: Suvinil

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HOW TO BOOK
A TREND LECTURE?

You can book any of the themes above or get a quote on customized 

content.

Lectures are available in English, Spanish, and German.

Contact

IT'S TRENDING / Trend Report

The New Care Economy

Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic. How does this spirit look translated into design? How can brands adapt to shifted wellness needs considering a new holistic approach? And what makes a wellness brand in 2022?

WHAT MAKES A WELLNESS BRAND IN 2022/23?