Today we want to show you Marije Vogelzang‘s sensorial installation for Caesarstone created for their 2019 Designer Program dedicated to the thoughtfulness of design, food production and consumption, and how it translates into human connection.
Marije Vogelzang‘s installation debuted at the Interior Design Show (IDS) 2019 in Toronto. Entitled “Seeds”, it focused on the thoughtfulness we should have in our kitchens whether in meal preparation or conversation shared with guests – through the representation of a seed journey.
The Dutch artist invited visitors to embark on a sensory experience through memories, human connection, happiness, and the environment.
“In this rushed and digital time, food can be our connector, through the senses to the essence of what life is. Emotion, connection and wonder. My collaboration with Caesarstone will highlight the interactive aspect food design provides” – said the artist.
Marije Vogelzang‘s sensorial installation was conceived a truly immersive experience where visitors were invited to imagine themselves as seed connecting back to earth. At the entrance, guests were invited to choose one of two seeds. As soon as the choice was made, the seed would start to speak through the headphones when reaching one of the curtained stations. These were located as a sort of honeycomb and were entered to activate the senses in different ways. From smelling the smelling flatbread station, visitors moved through one were they were encouraged to feed each other through the holes in a panel.
“It’s kind of scary, but it’s also a really nice experience to eat from someone’s hand, and have someone eat from your hand,” Vogelzang said. “We never do that, especially with strangers, but the wall in between makes you feel more anonymous.”
Among the orange and bright yellow ribbons spaces, there was also a dedicated spot for meditation.
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All photos courtesy of Marije Vogelzang.