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How To Create A Mood Board As A Design & Communication Tool

Masterclass Barcelona
29. 09. 2020

Do you lack clarity when it comes to translating creative ideas that are still abstract?


Would you like to gain confidence when presenting your project to a client through a clear and concise message?


In ever-connected day-to-day, we often feel overstimulated with so much visual information available. As a consequence, you might have noticed your brain is jam-packed with half-formed concepts.

This three-steps program shows you how to break down your ideas based on a thorough analysis, put them into a visual context, and get a concise message across, both in a visual and verbal context.

The mood board will act as a facilitator and activator.

You will learn how to:

  • Use a mind-map to kick-start a process 
  • To find the right keywords for your project
  • To balance out emotional and rational messages

You will learn how to:

  • 4 design principles that guarantee a balanced composition 
  • the power of visual language
  • how to unclutter and filter all elements that go on your board 
  • what works on a moodboard and what not
  • hands-on moodboarding with individual guidance

If you’ve ever tried to walk a client through a creative concept, you might have realized it’s not always the easiest task.

Not all clients think like creatives do or speak the same language

If your concept pitch is not crystal clear and expertly delivered, often due to a lack of confidence, your message can be misinterpreted.


Having created a well-structured mood board is only half of the process done. Now, how to sell it?


You will learn how to:

  • understand and identify primary objectives and proper messaging
  • present solutions, not features
  • close a presentation
  • give feedback, so fellow students get valuable insights

     This masterclass is for you if

  • you want to present a visual proposal to your clients that immediately draws their attention and makes you stand out

  • you lack focus and want to gain clarity during a creative process

  • you’d like to improve your mood boarding skills and go pro

  • you believe tactile presentations are much more powerful than digital proposals

The program is designed for: 


Entrepreneurs, shop owners, bloggers, stylists, photographers, wedding planners, teachers, project managers, artisans, all design disciplines (interiors, graphic, fashion, etc.), and anyone curious working on creative projects.


All you need is a concrete project in mind you want to define the day of the masterclass and to be guided on.


PD: And we offer corporate workshops too. Let us know if you prefer an in-house course by dropping a line.


We will work on your clarity, vision, and communication.

     What is included?

  1. all materials for the day, except those that define your style or project (a workbook will be sent upon registering where you find all details)

  2. you’ll take your project home with you

  3. worksheets during the workshop

  4. coffee break and refreshments

  5. a light lunch

  6. NEW: professional images of your mood board you can use at your convenience

Kind words

“The workshop teaches you a fundamental tool that every communicator and professional should know and that Gudy masters perfectly. It is a very inspiring day; Gudy gives loads of tips and advice to see things more clearly. I highly recommend this program!”

Marta Moga, Product Manager, Bruguer (Akzo Nobel)




“Gudy is that rare mix of highly commercially aware AND immensely creatively gifted. As a business owner who wanted to re-design my website and bring more of my personality into my business visuals, she was exactly the kind of professional I needed to help me facilitate that translation perfectly. If you get the chance to work with her in any capacity – her online course, her workshops or 1:1 grab the chance with both hands – The results will positively benefit both your bottom line and your creative kudos as a business owner!”


Rikke Hansen, Career Change Expert




“The best creative workshop I had in 10 years.”


Verónica Gonzalez, Responsable Visual Merchandising, IKEA Barcelona



Gudy Herder is an international trend consultant, keynote speaker, and certified trainer based in Barcelona, Spain.

She helps brands and businesses anticipate trends and use them to develop products that inspire, tell a story, and ultimately sell.

At tactile mood boarding workshops, more than 1.000 clients have how to use mood boards as a useful business tool to articulate trends, present ideas, and win support for projects.

FAQ | disclaimer

If you can’t make it this time but would like to be informed about future dates, please opt-in below:

Would you like to see student work, get mood boarding tips, and see images of the masterclass?

Please follow our new account @moodboardacademy on Instagram.

We will also publish there all the upcoming news.