I hadn’t written anything so far about the Masterclass program and since I have some really nice images this time (thanks to Joanna Noguera), I thought it would be nice sharing with you some impressions today before we all head to the beach and get a well deserved summer break in a few days. This is a little review on Moodboarding for Professionals.
This one-day workshop is thought for professionals who want to learn a technique to get A) clarity in any creative process (kick off a new collection, rebrand or create a vision of where do you want to be in 3 years time) or B) learn how to present a concept or project to a client through a well structured mood board and basically gain that client.
The moodboarding part in itself is fun where we see how to apply four different techniques but it’s not thought as a ‘simple’ How To create A Mood Board Workshop (that is covered with the online course). It goes much further with strategic learnings of how to set up up your board in a first step and building up a coherent and powerful message.
We were seeing how to use emotional and rational keywords at the wall I had set up with the last color trend I had published about Earth Colors for A/W 2105/16 and would then create the very individual work everybody had already quite prepared with a workbook that was sent out earlier.
There is no point in setting up just a pretty collage with no concise message if you want a professional tool to present to your client.”
Elisenda from The Wedding Dreamer presenting her board to the group.
La Vie en Rose by San, Úrsula Sanchez, Maria Garrida, Mama Coquette
I tend to have 12-14 students per workshop and we work together through several group exercises making it a quite dynamic day. It’s about creating the mood board, presenting the why behind to the group, offering solutions and benefits and getting then a feedback from other student’s.
It’s very interesting to observe the fact that what might look obvious to you as the creator of the mood board might not be so to the rest of the group.
Joanna Noguera Photography
You can see some of the finished mood boards over here (I choose those which I thought were easier to grasp for someone who does not know the process behind).
I think they all did such a great job! Looking forward to the summer break now but can’t wait to teach the last class for 2015 in September (there are only a few spots left in case you’d like to join in) again. It’s really a super rewarding day always! G, x
PD: For more dates, please check our workshop agenda.