Niche magazines: Flow Magazine for paper lovers

Posted By Gudy Herder / May 8, 2013 / 11 Comments

I have discovered the Dutch edition of Flow Magazine last December at Holly’ Becker’s workshop in Hannover. About seven month ago they put together the first edition of the English edition, and today we have already the second issue on the markets.

Niche magazines are a trend. I see lots of crafting magazines now (Mollie makes, The Simple Things, Uppercase etc.). Do you too? It must be really difficult to stand out in the editorial world and still, so much is happening. There are digital magazines, niche magazines, give aways to attract the customer, different sizes, bloggers as columnists, Instagram pictures as a visual source, amazing subscription deals and the list goes on. What I like about Flow is the mix of “positive psychology, stories on mindfulness, crafting and DIY”. All backed up with beautiful paper prints, posters to take out or a mini garland and window stickers in this issue.

Flow review window cover | Eclectic Trends

So, here goes the cover of the second issue and the paper garland. Very eye candy, right?

Flow magazine tabs | Eclectic Trends

Paper cut artist Sarah Trumbauer worked on those art pieces where you have to loose the flap into the slit to convert it into a tab. There are four of them (see the cover pic) covering the four main chapters in this issue.

Flow magazine review stamps | Eclectic Trend

Gertie Jaquet has a love of stamp making and has been crafting more than a 1000 pieces so far. There is a nice tutorial of how to make your own stamp on the next pages.

Flow magazine review Rijks Museum Eclectic Trends


That was a very interesting and surprising story indeed! The famous Rijksmuseum is letting  you download works from its collection to make them your own. And that’s what Flow did with these flower paintings. Further more they have been invited to create a short line of stationery for the museum. You can buy diaries, sticky notes, postcards, etc. as long as the stock lasts at

Leonie Bos and Natascha Boel had their own take on two lovely window stickers attached in the magazine using the Museums’ art. You can dress now your window with a piece of art !

Flow magazine review Uppercase| Eclectic Trends

I liked a lot this portrait of Janine Vangool and her love for typewriter memorabilia. She is the publisher and editor behind the Uppercase Magazine I have not been able to get this one so far but will at the end of the week when traveling to London:-)

Flow magazine window sticker |Eclectic Trends

And this is how one of the stickers looks like on my window! I was curious to see the effect, you have to be kind of a genius to stick it without too many bubbles:-) Hope you got intrigued with the review, just get on their site if you want to order the current issue online!

Ya sé, segundo día sin traducciones al castellano. He de pensar como lo haré en un futuro pero cuando hay más texto que imágenes, para mí el tema empieza a ser complicado. Creo que haré sólo traducciones cuando haya poco texto. ¿Os parece?


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  • May 8, 2013 at 11:55 am

    I myself fell in love head over heels with Flow. I imagine to order the dutch issue as well although I do understand only a few words. A lot of mags to discover – Uppercase will be my next.

    • Gudy
      May 9, 2013 at 7:23 pm

      We have a similar taste here :-)

  • May 8, 2013 at 11:50 pm

    I loved this review. Since you put the picture on fb I was so inspired to see what’s inside this magazine. Now that you made this post every beat of curiosity almost vanished, although I have to say that another desire to get the hard copy is now travelling in my mind.
    The idea of the tab is amazing.
    Thank you for sharing with us this review I enjoyed every single word and pixel of your pictures.

    • Gudy
      May 9, 2013 at 7:24 pm

      I hope you can easily get it, if not order it online. Being a pattern lover and specialist, you will love it, Alba!

  • May 9, 2013 at 12:05 am

    So great tip. I haven’t heard about this one before, but it really looks like something which shouldn’t be passed without notice. It’s always such a thrill to read about passionated crafters.
    So enchanting window sticker and banner.
    Thank you so much for sharing the lovely read :-)

    • Gudy
      May 9, 2013 at 7:25 pm

      Hi Mette, that is YOUR magazine! You will draw a lot of inspiration from it! I bet :-)

  • May 13, 2013 at 12:36 am

    I really want to order this magazine – but their shopping cart is giving me a hard time. Do you have any recommendation on how else I can get this magz Gudy?

    • Gudy
      May 13, 2013 at 8:28 am

      Contact them directly through IG. They answer fast, Starlet!

  • June 19, 2013 at 11:58 am

    Hi! Thanks for this posting. It gives me a lot of idea what kind of magazine this is. I think it have been publishing now to my country, Finland too. I love the windowpicture and want to catch this magazine!

  • Carrie
    January 23, 2014 at 7:23 am

    I love FLOW so much. It’s just beautiful.

  • Lesa
    August 29, 2014 at 3:57 am

    I just discovered this beautiful magazine and would love to subscribe to all of the issues that are in English. I have a hard time looking around the store and telling which items I will be able to read. I have a feeling these magazines will be something I love!!

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