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The Wednesday Journal of Cultural Insights.
We rarely share client collaborations here or show a portfolio (our new website is under construction) of our work. This time, we’d like to present one of the (pre-COVID) trend collaborations we’ve done for Lamigraf and the surface design industry here in Spain and show you 4 Trend Videos for 2021. It’s probably little known that Eclectic Trends has an in-house video production company, and whenever there is room, we translate trend research into a video format.
The brief was to produce videos to use during sales meetings as an additional tool and explain the origin of the new collection. We also considered the side benefits of creating content for communication purposes on digital platforms. Videos can always be split into snippets when the storytelling structure allows it. We also took care of the art direction of the renders, so trend drivers would be represented in each visualization, and all content would speak a coherent language.
The structure of the four videos comes in three parts to achieve a smooth and comprehensive transition from an abstract trend concept translated into a new collection. You’ll see:
Here go the first two Trend Videos 2020/21, a handful of renders, and a few statistics:
Individuals want to nurture their ideal selves and become the best version of themselves, which can be described as the ultimate state of well-being and mental health, including a self-grow process. Constant (online) education and tracking of results for improvement on multiple apps have become a standard. There are more than 160.000 self-tracking apps on the market.
Self-actualization is an interwoven path to uncover the grounds of:
Consumers want to feel understood in their quest to improve themselves. Brands know they can not connect with their customers only through style values; cultural fit is as essential as product fit, with hyper-small targeting playing a key role. Think today of AI technology or private appointments in the retail field.
We will look for services and products that connect with our emotions and aspirations and answer concrete needs, which have become more relevant than style or taste when making purchase decisions.
PERSONALIZATION OF NEEDS
SELF-GROWTH
AUTONOMOUS TECH EXPERTS
EXPERIENCE-DRIVEN
DIVERSITY IS THE NEW NORMAL
This capsule hotel shows the restless and curious nature of the Autonomous Dweller, the avatar we selected for Self-Realization. They always try to figure out how to maximize productivity and resources, be up-to-date, and test new inventions.
Due to the hectic lifestyles of most modern societies, consumers feel a compelling desire to improve the way they take care of their health and well-being.
The feeling of well-being begins within the environment’s walls, where we spend most of our time.
Once our homes are uncluttered, we have no other choice but to look within: our emotional and psychological well-being becomes as crucial as our body’s wellness.
Everyday objects, our dwellings, working environments, and even public spaces need to convey and facilitate well-being and the possibility to detox. These spaces lay infinite personal growth opportunities through self-caring and stress-relief methods.
What if everyday gestures and routines, such as drinking a cup of tea, sitting around a fire, cleansing our face, or slowly preparing a meal, have a greater impact on improving our well-being than anticipating? What if celebrating rituals becomes an intrinsic moment of your everyday life? A ritual is infused by symbolism and meaning, which makes it different from routine.
WELL-BEING DESIGN
RITUALS
MINDFUL DESIGN
SELF-CARE INTERIORS
BODY, MIND & SOUL BALANCE
The Holistic Well-Being Seeker chooses warm trending chocolate tones to embrace a soothing environment where she can dress and unwind. This part of the home is integrated into a design concept that talks about self-care interiors dedicated to feeling good, at ease, and relaxed.
We will publish video no.3 and 4 in the next article tomorrow. > https://www.eclectictrends.com/our-work-4-trend-videos-2020-21-part-2
Trend Report and Art Direction: Eclectic Trends | Video production and music: Bureau of Stories | Rendering: In Imagen; Proyecto3D Valencia
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