Paloma Rincón is a Madrid based, Mexican born, photographer working worldwide, from experimental and personal projects to commercial assignments for big companies with a knack for still life photography.
She creates visual games in the intersection where photography meets sculpture, design, instalation or illustration. For AD Spain she teamed up with stylist Pete Bermejo to illustrate a story of different floorings.
We couldn’t say it better:
Her work updates the tradition of the still life to the digital, advertising age. And it’s so hashtag aesthetic— no momento mori here; instead, Rincón is interested in bright colors and fascinating forms, with palpable textures and absurd juxtapositioning. She’s a photographer, but also the author of the formal compositions her lens captures.- The Creators Project