Pantone Color of the Year 2018: Ultra Violet

Pantone Color of the Year 2018

The Pantone Color of the Year 2018 has been a nice surprise validating a post we wrote a few month ago on the fact that violet is coming back and already influencing the interior design field. Before we see Pantone’s statement below, a quick recap on the difference between purple and violet, often mixed up: Purple combines blue+red and turns out slightly warmer, whereas Violet comes across as a slightly colder hue and is actually represented in the color wheel as a secondary color.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Pantone Color of the Year 2018

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.
Leatrice Eisemann, Vice President of the Pantone Color Institute

 

 

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet.

The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

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