My dear friend and contributor Anastasia asked me yesterday was my guess for the Pantone color of the year was and I said it might be kale. My second option was a yellow tone. Funny to see that Greenery is just in between.
According to the executive director of the Pantone Color Institute
Greenery bursts forth in 2017 to provide us with the reassurance we yearn amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.- Leatrice Eisemann
Further on, the brand describes the new color as a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Instagram users will be very happy with so much greenery images being posted. This time the color is already here and widely accepted, so we don’t need to get used to it too much as it happened with a few other selections the years before (remember Radiant Orchid?). I believe it will be a huge commercial success!