The much-anticipated Color Of The Year 2024 by Pantone is revealed, and as usual, we will share with you what we know about the process and why this shade has been picked for 2024. The release of the Color of the Year is PANTONE 13-1023 Peach Fuzz. Please do not miss the eBook version we are offering with this post below.
“A compassionate and nurturing soft peach shade conveying a heartfelt kindness,
– PANTONE 13-1023 Peach Fuzz marks the 25th anniversary of the Pantone Color of the Year Program.
At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future.
A warm and cozy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates,
PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. It is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration.”
Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity. While centered on the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful bringing beauty to the digital world.
Through the years, the Pantone Color of the Year program has become a globally iconic cultural touchstone, drawing attention to what is taking place in our global culture, reflected and expressed through the language of color.
The following concepts reflect on what we need for 2024:
A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing. It is centered on the human experience of enriching and nurturing the mind, body, and soul.
It’s the color of the community and reflects on who we want to be close to and spend time with. Conjuring up an air of calm, offering us a space to be, feel, heal, spend time with others, or take the time to enjoy a moment by ourselves.
We can find peace from within, impacting our well-being. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth, experimenting with soft, fluffy, padded structures and textiles. This color invites you to be touched.
These are the keywords Pantone has chosen:
HOW IS THE COLOR PICKED EVERY YEAR?
“The Pantone Color of the Year selection process entails thoughtful consideration and trend analysis. It is a culmination of the macro-level color trend forecasting and research that the global team involved with the Pantone Color Institute conducts year-round that informs this selection, as well as the colors that get included in our color trend forecasting products.
We approach our color selection in a very pure way. No one on our global team comes to any Pantone Color of the Year discussion with a commercial agenda or inserts their personal preferences. As we like to say, we love all of our colors equally.
Instead, as many of our Pantone Color Institute team members own their design studios, contribute to key influential global trend forecasts, work with clients prescribing color choices for product or brand visual identity, and even teach classes on color, their daily conversations are rooted in color and design, including material and surface finish. As a result, discussions relating to our Pantone Color of the Year selection do not take place in one isolated meeting at a specific time of year.
It is one long, continuously flowing conversation among a group of color-attuned people.
Our Pantone Colour Institute team members come from a wide range of design, cultural, and geographical backgrounds. The commonality that brings them together is their expertise in color and design and their ability to see the world through the lens of color. That’s why I liken them to being color anthropologists. They have this intuitive ability to connect all that is taking place in the world and translate it into the language of color.
Sure, there are different perspectives that come up, and we carefully look at them all, but because the Pantone Color of the Year reflects what is taking place in our global culture at that moment in time, many of our observations and what we see visually showing up can be quite similar.
We discuss our color psychology and color trend research as we look to connect the mood of the global zeitgeist with the corresponding color family. From there, we drill down further to identify the exact right shade.
The application in Décor and Interior Design
Introducing the cozy PANTONE 13-1023 Peach Fuzz into home interiors creates a welcoming ambiance. A heartfelt peach hue whose all-embracing spirit enriches mind, body, and soul, PANTONE 13- 1023 Peach Fuzz conjures up an air of calm, offering us a space to be, feel, and heal and to flourish from. Promoting feelings of gentle warmth, whether appearing on a painted wall or in home décor or acting as an accent within a pattern, PANTONE 13-1023 Peach Fuzz infuses our most personalized worlds with a comforting presence.
We have designed an eBook with more information than you find here in the post, where we share all color codes and the meaning of this year’s hero image (pic no.1).