Trend Lecture: The new role of the Maker 2024/25
A-FAD requested to open the arts&crafts festival in Barcelona with a lecture to inform and inspire an audience operating at the interdisciplinary crossroads between art, crafts, design, innovation, technology and sustainability. The brief also asked to encourage looking for creativity and research outside.
40 min. keynote + Q&A
Any maker needs to be in tune with what the market looks for today. It’s crucial to have consumer insights and be aware of their changed needs and values. But how do you pursue change without losing your signature or essence? And how to embrace tradition and innovation at the same time? The lecture covered three directions for any maker who aims to have a solid standing in answering consumer values. The lecture has been translated into a trend report and workbook (see eclectictrends.com/trend-report-the-maker-culture)